Press Release
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september 15, 2015 - Citroen
CITROËN offers a “Beach & Breakfast” stay aboard its new CACTUS M
With the contest it is launching today on the social networks and the website beachandbreakfast.cool, CITROËN is offering the public a chance for a unique experience: a “Beach & Breakfast” weekend in its latest #concept car, the #cactus M. This offbeat outing with its promise of fun and relaxation is the prize in the contest the Brand is running in seven countries until 16 October.
This is the first time a carmaker has offered the public the chance to hop in its latest #concept car and go for a spin, in this case for a “Beach & Breakfast” weekend – an original take on mundane “Bed & Breakfast” travel. The winner of the contest will receive an exceptional weekend for two in a cactusm on the seaside, sleeping under the #concept car’s integrated tent and getting an introduction to some exciting sports. This unique “Feel Good” opportunity is 100% CITROËN.
The contest is being run in seven countries (France, Germany, Italy, Spain, the UK, Belgium/Luxembourg, and the Netherlands) from 15 September to 16 October on a special website – beachandbreakfast.cool – whose URL is presented in emojis .ws . To participate, all contestants need to do is explain in a few lines why they want to go on this adventure. They can then share their entry on the social networks to boost their chances of winning by collecting their friends’ votes.
The cactusm #concept is a fresh, “outdoor” version of the CITROËN C4 #cactus that embodies the spirit of the legendary Méhari. Unveiled on 2 September, it will make its public debut at the Frankfurt Motor Show starting 17 September.
https://youtu.be/jKgs3Cqw2xE
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