Press release
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november 10, 2021 - Cupra
Golden Steering Wheel 2021: CUPRA celebrates hattrick
- CUPRA #born wins in the “Small & Compact Electric Cars” category
- CUPRA #leon triumphs in the “Small & Compact Cars” category
- CUPRA #formentorvz5 comes out top in the SUV segment
CUPRA triumphs at the 2021 Golden Steering Wheel awards. The Spanish challenger, which places emotion at the heart of driving, celebrated a triple victory, making it the most successful brand at one of the most important global competitions in the #automotive industry.
The gala event, held on 9 November at the Axel-Springer-Haus in Berlin, was presented by German television personality Barbara Schöneberger.
Successes in three competitive categories
The #cupra #leon won the Golden Steering Wheel in the “Small & Compact Cars” category, while the #cupra #born, the brand’s first all-electric model, came out top in “Small & Compact Electric Cars”. To round things off, the 287 kW (390 PS) #cupra #formentorvz5 came out on top in the star-studded “SUV” category.
“Three years ago, a group of believers had a dream: to create an entirely different brand. Big dreams start with a few believers “said Wayne Griffiths, CEO of #cupra. “The #cupra #formentorvz5 is the ultimate statement what #cupra is capable of achieving in the combustion world. Racing is part of CUPRA’s DNA and we will continue this way with our future electric models: the #cupra Tavascan in 2024 and our #cupra Urban Rebel in 2025.The hattrick with three Goldene Lenkräde shows that the #cupra Formentor is not a one hit wonder and that more and more customers are looking to join the #cupra Tribe.”
Further information in the press release to download
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