Press release
91KB
december 07, 2021 - Cupra
CUPRA Born: the sound of nature
- The sound of crackling wood, stones rubbing against each other, or wind rushing over the surface of a piece of copper are all sensations that inspired the sound of the #cupra Born
- Together, CUPRA’s team of designers and engineers tackle the challenge of transmitting emotion through the model’s electric sound
- The brand’s first 100% electric car will be heard on streets and roads around the world starting this November
In a melody, musical notes combine to convey emotion. And what happens in nature? The sound of wood crackling, stones rubbing against each other or wind rushing over the surface of a copper part are all sensations that can now be felt in the #cupra #born. This is how CUPRA’s team of designers and engineers have managed to turn nature’s music into CUPRA’s electric sound.
-A holistic experience. Achieving a whole that goes beyond the sum of its parts. This was CUPRA’s approach to creating the sound of the #born. The brand’s first 100% electric vehicle has zero emissions but will generate a myriad of emotions. To achieve this, the #design team created a whole sensory universe. “CUPRA’s #design is inspired by nature. Not in its romantic version, but in its most authentic, unrefined one: in stones, wood, minerals... And this inspiration shaped its #design, materials and colours, and the sound it makes as well. We created a holistic experience, where everything tells the same story” says Francesca Sangalli, head of CUPRA’s Color&Trim team.
-Emotions that can be heard. From this inspiration, CUPRA's sound engineers applied the latest technologies in the search for these emotions. The musical notes were defined, and with them the score had to be written. “In many ways the creative process was similar to music production, using a dynamic combination of recorded natural sounds and electronically synthesised ones. It was quite a fascinating and totally novel process and we believe the result will be equally thrilling for drivers and onlookers as it drives past” says #cupra sound engineer Adrián Mateo.
-Nature in motion. As in the wild, CUPRA’s electric sound is not static, but transforms and evolves. “We worked closely with the engineers to develop the three pillars we rely on to generate these emotions: mystery, tension and expression” explains Francesca. In doing so, they created a dynamic sound that flows between these three concepts. “We wanted the sound to convey different emotions dynamically, depending on how the vehicle is being driven at any given moment. For example, it can evolve more or less rapidly depending on the acceleration, producing different sensations associated with these three concepts” Adrián adds.
-Sound for the #cupra universe. This sensory creation can already be heard as the new #cupra #born takes to the streets and roads around the world, starting this November, and will be the hallmark of the brand’s electric models. “I think we’ve achieved an amazing sound, with metallic tones, without being harsh, and the warmth of wood, which is calmer and softer. And then there’s the copper, which generates a lot of light. It’s really a very well-orchestrated experience” Francesca concludes.
CUPRA-Born-the-sound-of-nature 01 HQ
6183x4122, 7MB
CUPRA-Born-the-sound-of-nature 02 HQ
6720x4480, 8MB
CUPRA-Born-the-sound-of-nature 03 HQ
6720x4480, 8MB
CUPRA-Born-the-sound-of-nature 04 HQ
6407x4271, 5MB
CUPRA-Born-the-sound-of-nature 05 HQ
6344x4230, 7MB
CUPRA-Born-the-sound-of-nature 06 HQ
6198x4132, 7MB
CUPRA-Born-the-sound-of-nature 07 HQ
6720x4480, 8MB
CUPRA-Born-the-sound-of-nature 08 HQ
6720x4480, 10MB
Related news |
||
|
|
|
december 21, 2021
|
november 29, 2021
|
november 10, 2021
|
|
Marc ter Stegen receives the keys to his #cupra #born from #cupra CEO Wayne GriffithsCUPRA’s first 100% electric car is also the g... |
CUPRA’s first 100% electric vehicle has been shortlisted for the internationally renowned Car of the Year 2022 awardSecond consecu... |
CUPRA #born wins in the “Small & Compact Electric Cars” categoryCUPRA #leon triumphs in the “Small & Compact Cars” categor... |
Download all 
You might be interested in |
||
|
|
|
september 29, 2021
|
july 21, 2021
|
june 21, 2021
|
|
The brand's new model begins the series production at Europe's largest electric vehicle plant in Zwickau, GermanyThe #cupra #born ... |
The #interiordesign of the #cupra #born brings the elements to life through the sensesDesigners used everything from parametric te... |
Vice-President of R&D Dr. #wernertietz, explains the technical highlights of the brand’s first all-electric vehicle; the #cupr... |
Italian 
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness