Dacia vince 'L'automobile Magazine Trophy' per la strategia

(Comunicato disponibile solo in inglese)

"L'automobile Magazine Trophy" per la categoria "strategia" è stato quest'anno assegnato a Dacia, in riconoscimento del dinamismo del marchio, capace di ampliare la propria gamma con l'introduzione di diversi nuovi modelli a prezzi interessanti, in perfetta sintonia con la sua reputazione di distribuire veicoli semplici, affidabili e con un inarrivabile rapporto qualità-prezzo. Nel 2012 Dacia ha introdotto sei nuovi modelli: Lodgy, Dokker e Dokker Van, New Logan, Sandero e New Sandero Stepway. Le vendite si sono inoltre moltiplicate di 15 volte tra il 2004 ed il 2011 con 2 milioni di unità vendute lo scorso anno, la metà delle quali in Europa..

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