Pagani and Bape partner to bring the world of high end streetwear and hypercar together

Comunicato Stampa disponibile solo in lingua originale. 

22 October 2022 – After a successful first capsule collection celebrating the #pagani Zonda's 20th anniversary, BAPE® returns with a new #collaboration to bring street style to the heart of the Hypercars made by the Atelier in San Cesario sul Panaro. The renewed joint effort with BAPE® has led to the creation of a limited-edition capsule collection for the #pagani Huayra Roadster BC. BAPE®'s colour palette and style have been used at the request of a client to "dress" a bespoke version of the model. 

The Huayra Roadster BC Capsule Collection by BAPE®  
The new capsule collection includes a limited range of selected high-quality items with a powerful personality, including a zipper jacket, polo shirt, t-shirt, sneakers, a cap and an aluminium keyring. Product will be sold in #bape STORE®, at the #pagani Atelier, on Paganistore.com and on #bape.COM; 

BAPE®'s signature camo print is featured on the lining of the jacket, the sleeves of the polo and t-shirt, the peak of the cap and on the uppers of the sneakers; the epitome of an exclusive and recognisable style, just like the design of Pagani's Hypercars. The final touch for the collection is a special patch showing the two brands together. 

Unique BAPE® features for the Huayra Roadster BC 
This special Huayra Roadster BC utilizes the BAPE® ABC CAMO pattern in shades of blue inside the car on the seats and the roof. Additionally a set of coordinated luggage and sports clothes including a tracksuit and gloves, were developed with the camo pattern. For the launch of the capsule collection, the body of this special Huayra Roadster BC was wrapped with the camo pattern, further linking the car to the line of apparel. The BAPE® name also appears on the dedication plate of the Hypercar as the mark of a continuing #collaboration. 

BAPE x #pagani unveiling event at #bape Store® London
Horacio #pagani, founder of "Pagani Automobili", was present at the event at #bape STORE® LONDON to unveil the new collection. Making the event even more special, the Huayra Roadster BC featuring BAPE® camo, was on hand and garnered interest not just from those attending, but also from audiences around the world. The event, celebrating efforts from both brands to innovate their respective categories, was attended by some of the biggest names from UK media, including internationally renowned DJ Kenny Allstar, Leo Mandella, the teenage #fashion aficionado, as well as presenter Craig Mitch, the face of 'Sneaker Shopping.'