Press release
189KB
giugno 21, 2022 - DS
Ds Automobiles on show at Paris Fashion Week
Comunicato Stampa disponibile solo in lingua originale.
- Paris Fashion Week partner DS Automobiles is providing a fleet of 25 DS 7 CROSSBACK and DS 9 E-TENSE plug-in hybrid models, including a unique example with beetle-effect interference paint, to usher journalists, influencers and talent from show to show.
- The DS models feature a QR Code which point to a look at the Brand’s past activities around its involvement with the Fédération de la Haute Couture et de la Mode.
- Two shows are being highlighted: Men from Tuesday 21 June to Sunday 26 June and High Fashion from Monday 4 to Thursday 7 July.
Official Paris Fashion Week partner since 2019, DS Automobiles is also on show with a fleet of 25 Paris Fashion Week® branded DS 7 CROSSBACK E-TENSE 4x4 300, DS 9 E-TENSE 225 and DS 9 E-TENSE 4x4 360 models to escort journalists, influencers and talent around the capital of fashion for the Men’s and Haute Couture shows.
During these two highlights of the year, la Fédération de la Haute Couture et de la Mode is inviting 15 international influencers who have a total of more than 20 million followers on their main platforms. They will cross Paris from show to show in zero emissions mode, enjoying the unique comfort and savoir faire of DS 7 CROSSBACK E-TENSE 4x4 300, DS 9 E-TENSE 225 and DS 9 E-TENSE 4x4 360.
The bodywork features a specially designed QR Code with a link to DSAutomobiles.fr for finding out about the DS Automobiles commitment to fashion: official car for Paris Fashion Week, editorial photo shoot, illumination of the Coperni show by DS 3 CROSSBACK E-TENSE and DS 7 CROSSBACK E-TENSE 4x4 300, a capsule collection of clothes that absorb CO2 with EGONlab and Post Carbon Lab and a partnership with the Balmain Festival etc…
Since its launch, DS Automobiles has put electrification at the heart of its strategy selling a 100% electrified range since 2019. With 100% electric DS 3 CROSSBACK E-TENSE, DS 4 E-TENSE, DS 7 CROSSBACK E-TENSE and DS 9 E-TENSE plug-in hybrids with 225 to 360 horsepower, every DS features an electrified power unit. In 2021, DS Automobiles was the leading multi-energy brand in Europe with the lowest average CO2 emissions (97.3g/km on the WLTP cycle), thanks to its electrified range (40% of registrations globally). From 2024, every new model by the brand will only be 100% electric.
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