Cookie Consent by Free Privacy Policy website Phyron signs strategic partnership with online automotive marketing experts Geronimo Web
giugno 21, 2022 - Phyron

Phyron signs strategic partnership with online automotive marketing experts Geronimo Web

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  • Swedish technology company #phyron has signed a strategic #partnership with #geronimoweb that will see Ford, Lincoln and Honda dealerships around the world begin using automated videos in their new and used car ads
  • Automotive industry's leading AI solution enables OEMs and retailers – whether independent or franchised – for single or multiple sites or even entire sales regions - to create consistently high-quality, on-brand and engaging videos for every car in their inventory and hassle-free within minutes – with no video equipment and associated process
  • Cars advertised with #phyron automated videos sell 3 – 5 days faster than those without*
  • Geronimo Web provide industry-leading content managed website Programmes and digital marketing solution for #automotive OEMs and their Dealer networks globally across 29 countries

Stockholm, 21 JUNE 2022 – #phyron, Swedish video tech pioneers, today announced a strategic #partnership with #geronimoweb that will give their network of 1,822 dealers and OEMs across 29 countries the opportunity to begin using their world-class automated videos with in-built artificial intelligence, to transform used and new car sales, typically receiving up to 50% more traffic to their video advertisements.

Phyron's innovative video and AI solution is the world's first #software solution for automated video production and distribution from still photos, for the global #automotive industry. The team has been working with car dealers and partners since 2019 and counts over 1,000 customers across Europe. In the last 15 months, its customers' car videos were viewed more than 244 million times.

The unique AI #software and its algorithms enables #phyron to create videos for car advertisements which can be used on OEM brand or retailer websites, as well as classified ads and across social media channels. This AI technology can be rolled out across territories at speed, enabling hundreds of thousands of vehicles ads to carry an automated video. Automated videos save retailers significant time and money on video production. There is no need for an individual to video cars on site or prepare a script of key features. Premium studio-quality videos of every car in a dealer group's inventory include an engaging video ad attached to it in minutes. Research has shown that cars advertised with #phyron automated videos sold 3-5 days quicker than those without.

The innovative process works with #phyron taking a data feed from a retailer or group brand, with a minimum of four still images and key product details. The artificial intelligence (AI) then identifies the key properties in the images, including various shot angles, interior elements and exterior highlights, and then strips out the backgrounds and replaces them with a neutral one. The unique #software then adds special effects, shadows and overlays the desired product specifics and any customer offers on the relevant images, including price and retailer dealer branding.

Thanks to state-of-the-art cloud computing, #phyron can process an unlimited amount of videos concurrently, taking about 10 minutes to render them all, posting them live on a single retailer or auction site's website, or scale them across an entire network if needed. If a detail changes, such as price, or promotion, the data feed updates and the video is re-rendered automatically as part of the small video fee.

Phyron CEO Johan Sundstrand said "Pyhron's powerful automated video solution offers will transform the way the sector currently markets vehicles. Creating on-brand videos packed with calls -to action and all the vehicle's key selling points with zero input required from the sales force. All automated and all refreshed at the click of a button".

Phyron UK Business Development, #graemedengate, said "I'm delighted to be sharing Phyron's powerful automated video #software with the #geronimoweb sales force. It will transform how OEMs and dealerships advertise their vehicles online".

Geronimo Web Business Development Manager, Andy Clyde said "We are committed to supply our dealers the most advanced and best value website and digital marketing solutions, Phyron's automated videos fit perfectly within our offering and allows our dealers to maximise the stock pages on their website and improve the end users online experience."