Mercedes-Benz and Alicia Keys empower women to go their own way

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"Keys to Success" campaign presents the #aliciakeys Initiative "She Is The Music"

Stuttgart/New York.  The "Keys to Success" campaign on the Mercedes-Benz social media channels is starting today. #mercedesbenz and #aliciakeys want to inspire women to empower each other, learn from each other and grow together - to make positive changes in social interaction beyond the music industry. As voices heard around the world, #aliciakeys and #mercedesbenz together encourage women to follow their personal path confidently, above and beyond the music industry. The "Keys to Success" campaign shows how the renowned artist and global partner of the brand mentors women in the music industry worldwide through the organization she co-founded, "She Is The Music".

With the “She's Mercedes” initiative, the brand itself has been in active dialogue with women globally since 2015 and facilitates an open and creative exchange relating to visionary future topics, courage and self‑confidence. The current campaign reflects the belief held by #mercedesbenz that diversity is a driver for creativity and innovation.

The campaign was produced during a songwriting camp hosted by the "She Is The Music" organization by #aliciakeys at the legendary Jungle City Studios in New York City. The artists individually reinterpreted songs from the current album of their mentor Keys. The resulting tracks will be published on Mercedes-Benz social media channels as part of the "Keys to Success" campaign, helping participants gain attention and exposure in the music industry.

"Mercedes-Benz stands for diversity, respect and equal opportunity. We are convinced that sustainable success can only be achieved with diverse teams, so that everyone can benefit from their respective strengths and experiences. We use our social media reach to communicate our values authentically and thus draw attention to our values. Currently with the "Keys to Success" campaign with #aliciakeys, we have an internationally recognized and committed artist at our side, who initiates change together with us and promotes young artists. This is how we manage to operate beyond the music and #automotive industries to represent our internal values," says Bettina Fetzer, Vice President Communications & Marketing
Mercedes-Benz AG.

The “She's Mercedes” Initiative

Launched in 2015 to coincide with the International Motor Show (IAA), the initiative follows the basic idea of networking, exchange and dialogue in over 70 countries. “She's Mercedes” offers women the opportunity to expand their own networks, inspire and empower each other at exclusive experiences and events. At the same time, #mercedesbenz brings the community closer to its own brand world and gets to know its mobility needs and wishes better. More information can be found here.