Cookie Consent by Free Privacy Policy website New Holland celebrates successful Agrishow 2022 and Machine of the Year Award
maggio 10, 2022 - New Holland

New Holland celebrates successful Agrishow 2022 and Machine of the Year Award

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New Holland made a big impact at Agrishow 2022 with an impressive stand where it unveiled to the South American market the CR IntellisenseTM combine and the world’s first production methane-powered tractor, presented its advanced solutions in the Digital Farming Space, and showcased its full line of products and services.

The TX5.90 combine was crowned with the prestigious Machine of the Year title.

New Holland Agriculture showcased its most advanced harvesting and digital farming solutions on an impressive 6,500 m2 stand at the 27th edition of Agrishow, the largest agricultural fair in Latin America, which was held in Ribeirão Preto (SP), Brazil. Among the highlights on the stand was the new CR IntellisenseTM combine featuring the latest automation and Artificial Intelligence technologies, and the Digital Agriculture Space, and the T6 Methane Power tractor, the world’s first production methane tractor. #newholland also launched the new T5.110S, one of the most complete and powerful tractors in its category, designed for long days of operation in the field.

New Holland’s successful participation in Agrishow 2022 culminated with the prestigious Machine of the Year title, which was awarded to the TX5.90 combine by the technical jury. Launched in 2020 in Brazil, the TX5.90 builds on the legacy of the iconic TC range, known for its reliability and efficiency, providing a solution that delivers innovation in an accessible and low-maintenance combine.

During the show, #carlolambro, #newholland Brand President, received Joaquim Leite, Minister of the Environment of Brazil on the stand. Mr Leite had the opportunity to see first-hand the T6 Methane Power tractor, which is being commercially launched to the local market. Other prestigious visitors to the stand included #rodrigogarcia, Governor of the State of São Paulo and #marcopontes, astronaut and former Minister for Science and Technology.

“We couldn’t be more pleased with this year’s Agrishow, which was hugely successful for #newholland,” stated #carlolambro, #newholland Brand President at the event. “It is one the most important agricultural exhibitions in the world, and key moment for us to meet with customers and keep our finger on the pulse of our industry. We were very excited to return after the show’s hiatus due to the Covid situation, and the event lived up to our highest expectations. Our stand remained crowded throughout the Agrishow, and visitors showed great interest in the Digital Agriculture Space, where they could see where farming is going and that in many respects the future is already here, in our advanced automation and digital solutions – and we have the answer for all farming operations, of all sizes.”

The Digital Farming Space

The Digital Farming Space at the heart of the stand showcased New Holland’s most advanced solutions developed to provide farmers with the machine and agronomic data needed to make informed decisions and optimize their operations. Visitors could get an understanding of how the Control Room remotely monitors agricultural machinery in the field, anticipating possible issues so they can be addressed proactively, helping the customer maximize their machine’s uptime and their operation’s efficiency.

Also featured were New Holland’s connected solutions for farm management and the MYPLMCONNECT and MYNEWHOLLAND telematics and training portals. These solutions enable the farmer to monitor their fleet, process agronomic data, optimize the use of resources and manage their farming operation efficiently. Completing the display were the AGXTEND products, a complete ecosystem of solutions based on innovation, servitization and sustainability dedicated to precision agriculture, which work in the field to promote better soil preparation, as well as planting and treatment optimization.



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