Cookie Consent by Free Privacy Policy website A star is born down under– Cupra’s first 100% electric car to arrive in Australia in 2023
aprile 22, 2022 - Cupra

A star is born down under– Cupra’s first 100% electric car to arrive in Australia in 2023

Comunicato Stampa disponibile solo in lingua originale. 

A star is BORN Down Under– CUPRA’s first 100% electric car to arrive in #australia in 2023

  • CUPRA Born proves performance and electrification can be a perfect match
  • Australian production starts end of 2022; on sale early 2023
  • Car of the Year 2022 finalist already a sales success in Europe
  • CUPRA to begin online sales in #australia shortly

CUPRA’s game-changing 100% electric vehicle, the #cupraborn, will soon be on its way to #australia, the brand announced today.

“Last year, at the Munich Motor Show, I expressed my determination to get the #cupraborn to #australia as soon as possible,” said #waynegriffiths, CEO of #cupra. “I can now confirm that CUPRA's first fully electric model - and European Car of the Year finalist - will go into production for #australia in the last quarter of this year and will start deliveries early in 2023.”

First launched in November 2021, the #cupraborn is already a sales success in Europe and in its every aspect embodies the visual and dynamic aesthetic that sets the #cupra brand apart. “The extension to #australia is an important step towards the globalisation of our brand”, Griffiths continued. “The #cupraborn is set to be the impulse of a new generation of Aussie car lovers and to prove that performance and electrification can be a perfect match.”

CUPRA’s Commitment to Australia

CUPRA begins online sales in #australia shortly with an initial range comprising the Formentor crossover, Ateca SUV and Leon hatchback. The Formentor and Leon line-ups each include a plug-in hybrid electric vehicle (PHEV),  the first affordable European cars of this type to be offered in this country.

Some 7,800 expressions of public interest have been received by the brand to date; the majority (3,600) for the Formentor range with the Born second with 2,100.

“This is a remarkable response to a brand that is entirely new to #australia and which is barely four years old,” said Ben Wilks, Director of #cupra #australia. “To secure Born production at a time of unprecedented global supply challenges demonstrates CUPRA’s commitment to #australia.”

Pricing and specification will be confirmed shortly.

2022 will also see the #automotive brand open a #cupra City Garage in Sydney’s CBD. The unique destination, close to the world’s most famous harbour, will offer an unconventional and unique customer experience, as well as host cultural events and exhibitions. 



News correlate

settembre 22, 2023
settembre 07, 2023
giugno 14, 2023

Wayne Griffiths è stato nominato CEO dell’anno per la leadership dimostrata alla guida di SEAT & CUPRAQuesta è stata la prima ...

 Il #premio è un riconoscimento alla leadership di Griffiths alla guida di #cupra, uno dei brand #automotive in più rapida crescit...

Lo spazio CASA #seat è diventato una parte essenziale della vita cittadina, svolgendo un ruolo importante nella rinascita di Barce...