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Hethel, #uk – 13 April 2022
The ongoing transformation of the #lotus global retail network continues apace, with #showrooms worldwide now upgrading to the brand's new visual identity. The #uk, #northamerica and mainland #europe now have sites fully installed with the new look, and more will follow in the coming months.
The first #lotus showroom to integrate the new retail identity opened in the #kingdomofbahrain last autumn. Sculptural and artistic in its execution, it draws directly on the company's design and engineering prowess, capturing the energy of the brand as it transforms from a #uk sports car company to a global performance car business and brand.
In the #uk, the first showroom to be completed is #lotusexeter, a solus site operated by #hendygroup. It's at #marshbarton, the largest retail park in the south-west and the city's main destination for #automotive retail customers.
In the USA, #lotusdallas is operated by #earthmotorcars, the leader in the luxury and exotic car market in the Dallas-Fort Worth area of #texas. The business is a key participant in a local monthly #auto show, an event which draws thousands of car enthusiasts who are learning about the exciting future of #lotus.
In #europe, the teams at the first two #showrooms to feature the new retail identity celebrated by staging events to introduce their customers to the #lotusemira. In #brussels, #belgium, an all-new #lotus showroom has been delivered by the highly respected #sterckxdesmet #automotive group. In Italy, #lotusturin is a long-standing partner of the brand which has invested in the new retail identity to improve the experience for customers.
Geoff Dowding, Executive Director, Sales and Aftersales, #lotus, commented: "As we evolve and expand our product range, we are enhancing the #lotus customer experience. The physical transformation of our retailers and retail agencies worldwide, coupled with the launch of our digital e-commerce platform, is a key element of that process."
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