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aprile 08, 2022 - Ford

Ford's Alexa Built-In rollout continues; new, enhanced car control personalizes in-vehicle experiences

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  • Ford and Lincoln’s plans for the industry’s broadest rollout of Alexa Built-in continue, now offering enhanced Car Control, which allows vehicle occupants to teach Alexa their preferred voice commands, such as, “Alexa, my windshield is foggy” to turn on the defroster
  • New York International #auto Show attendees can see how Alexa helps make driving easier and more enjoyable, including the first demonstrations of enhanced Car Control

DEARBORN, MICH., APRIL 7, 2022 #ford and Lincoln customers with #amazonalexabuiltin can now teach Alexa to perform vehicle functions based on their preferred phrasing thanks to new, enhanced Car Control capabilities. #ford will treat customers to world-first demonstrations of the technology at the #newyorkinternationalautoshow this month.

With enhanced Car Control, customers can tailor Alexa to their natural way of speaking, and personalize Alexa to suit their everyday vocabulary. For example, if they say, “Alexa, I’m cold,” Alexa will ask what action should be taken, such as: “I can increase the temperature by 5 degrees or turn off the AC. What should I do?” Similarly, customers can teach Alexa personalized phrases to use with their familiar voice commands, such as, “Alexa, set the AC to full blast,” or “Alexa, set the temperature to cozy.” In this case, Alexa will recognize the supported voice command pattern and seek clarification from the customer to learn what “full blast” or “cozy” means to them specifically.

This feature, which leverages Alexa’s teachable AI technology, adds to what is planned to be the #auto industry’s broadest rollout of the Alexa Built-in hands-free experience, with #ford and Lincoln uniquely offering complimentary access to key Alexa features for up to three years. This rollout began with the 2022 F-150, Bronco, Mustang Mach-E, Edge, newly launched Expedition, Nautilus and newly launched Navigator – soon expanding to the 2022 F-150 Lightning™. Vehicles with Alexa Built-in will automatically include enhanced Car Control functionality when available.

“Ford pioneered SYNC in-vehicle voice technology, and Amazon’s Alexa voice AI continues to advance the industry with more innovative, personalized experiences,” said #yvonnegloria, supervisor, #ford Core Speech Technology. “We are making it even easier for drivers to stay focused on driving by using more voice commands because you can now train your vehicle to do tasks based on your preferences and how you naturally speak.”

Ford followed the breakthrough SYNC launch by being first to bring Alexa to vehicles in 2017, and today continues to expand customer choice as nearly 80 percent of American consumers say they want the same voice service in their car as they do at home, according to JD Power[1].

“We are always working to improve the in-cabin experience, and core to that is making it easier for customers to naturally interact with Alexa,” said #johnscumniotales, GM and director for Amazon Smart Vehicles. “The enhanced Car Control features offer customers a new level of personalization—and demonstrating this functionality with #ford is an important step toward our vision of conversations with Alexa feeling as familiar as speaking with a family member or friend sitting in the passenger seat.”

Further information in the press release to download