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March 10, 2022 — TORRANCE, Calif.
Acura today announced that it will mark the debut of the next generation 2023 Integra with the launch of its first #nft and by becoming the first automaker to open a #digitalshowroom in the metaverse. The first 500 customers to reserve the 2023 #acuraintegra at Acura.com/Integra-Reserve1, will have the opportunity to claim a limited edition #nft, exclusively designed by 3D artist, Andreas Wannerstedt. Reservations for the 2023 #acuraintegra open at 10am PDT today.
Following the release of the Integra #nft, #acura will open a #digitalshowroom in the metaverse on March 22, called #acura of Decentraland, where fans can immerse themselves into a virtual world of the next gen Integra and the #acura brand.
Acura Integra NFT
In celebration of Integra’s return to the #acura lineup today, the brand dropped its first #nft, with the opportunity available to the first 500 customers who reserve their vehicle. Once a customer reserves a 2023 #acuraintegra, they will have the chance to claim their base #nft, which will upgrade into a unique Integra #nft upon delivery of the customer’s purchased 2023 #acuraintegra vehicle. The unique #acura #nft will feature the surreal textures and colors Wannerstedt is known for, and each will be a unique artistic representation of the next gen Integra.
Acura Virtual Showroom in the Metaverse
In a first for an automaker, the #acura of Decentraland #digitalshowroom housed in the metaverse at www.acuraverse.com will open to fans on March 22. Visitors can:
Acura Integra #campaign Details
The 2023 #acuraintegra marketing #campaign kicks off March 10 and will run through the March college basketball tournament. The #campaign creative features mixed media styling techniques and treatments to showcase Integra’s performance-focused design and features, driving consumers to the reserve opportunity starting today.
The Integra #campaign will air on broadcast TV during various March college basketball championship games on CBS, TBS, TNT, and TruTV, and also is being featured on various #digital platforms, with #digital display and high impact takeovers running on ESPN.com and CBSSports.com.
As part of the #campaign, #acura also will run specific NFT-messaged spots across social media until all 500 limited edition NFTs have been claimed.
All-New 2023 #acura Integra
An Integra for a new generation, the 2023 #acuraintegra returns an iconic nameplate to the #acura lineup. Like the original Integra, which helped launch the #acura brand in 1986, the all-new Integra is a compact premium sport sedan with a striking five-door design, emotional performance and fun-to-drive spirit. With a powerful turbocharged engine, an available six-speed manual transmission and limited slip differential, the Integra was developed with enthusiast drivers in mind. Learn more here.
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