Press release
7MB
febbraio 18, 2022 - Renault
All-new Renault Austral: hiding style with style
Comunicato Stampa disponibile solo in lingua originale.
Before its official presentation, a new model undergoes its first tests on open roads wearing a camouflage designed to hide its lines and styling secrets. Why not transform the camouflage of the prototypes into a real artistic creation? This is the challenge taken up by François, a designer in the #Renault Group's #design Department. He explains how he created a specific sticker to hide the lines of the All-New Austral.
On social networks, on the Internet or in specialized magazines, the hunt for "spyshots" of new models is in full swing throughout the year. The shots are numerous, but rarely nude. Most of the time, the prototypes immortalized in flagrante delicto test drives on open roads are carefully covered with more or less psychedelic black and white stickers. The aim is simple: to protect the future models from prying eyes so that their official unveiling remains a big surprise. These camouflages hide or distort the striking lines and characteristic #design elements of a new model. This often concerns the grille, the edges of the wings, the bonnet, the headlights and even the brand’s logo. While Renault’s #design teams are proud of their designs, they are forced to make their work appear ugly so it can remain a secret right through to the official unveiling.
By working on this camouflage, we wanted to make the final test phases of All-New #Renault Austral a new highlight in the official reveal, while at the same time carrying the brand's new visual identity. François, Lead Designer in the #Renault Group's #design Department
Hide with style
For its " preliminary reveal ", the All-New #Renault Austral has been covered with a unique sticker, imagined and designed by François. Truly inspired, the covering enhances rather than detracts from the vehicle’s look. While full of strikingly graphic lines, it nevertheless serves its primary function: that of camouflaging. But it does it with style!
There are two main ways that car manufacturers like to keep things under wrap:
- fake padding or prosthetic attachments that help conceal the car’s true shape
- a sticker covering that acts like a second skin over the car’s body
When designing the sticker covering for the All-New #Renault Austral, François, kept coming back to two fundamental questions: "Why must you hide something beautiful beneath an ugly façade?” and "Why can’t you hide art with art?“ During World War I, Anglo-Saxon warships used a camouflage called "dazzle" or "razzle dazzle". The ships were entirely covered with very graphic shapes, only in black and white. This strong contrast was intended to break up perspective, reflections and light. At this stage in the development of All-New Austral, it was essential to "trap" its general lines as much as possible. To do so, François’s work was inspired by the basic principles of dazzle painting: the strong contrast of black and white, a vector of optical vibrations. From the beginning of the project, he wanted to work with the new brand codes, particularly the emblem. Iconic, the rhombus is conducive to the play of lines with its history and the graphic themes inscribed in its genes. François used it as a basis for inspiration. By playing with variations in scale, he has created an impacting motif with a strong identity. The originality, aestheticism and modernity of Renault's new visual identity was thus used to blur the characteristic shapes of All-New Austral. This artistic wink was an opportunity to highlight the brand and the model.
Further information in the press release to download
2022 - Story All-New Renault Austral Hiding style with style-2
2048x1365, 2MB
2022 - Story All-New Renault Austral Hiding style with style-3
2048x1365, 2MB
2022 - Story All-New Renault Austral Hiding style with style-4
1365x2048, 2MB
2022 - Story All-New Renault Austral Hiding style with style
2048x1365, 3MB
News correlate |
||
|
|
|
maggio 25, 2021
|
febbraio 23, 2021
|
dicembre 09, 2020
|
|
A partire dal 1° giugno 2021 François Leboine entrerà a far parte della divisione #design di Stellantis. Riporterà a Jean-Pierre P... |
Comunicato Stampa disponibile solo in lingua originale. After a first episode devoted to the reinterpretation of the cult look of ... |
La terza edizione degli Automobile Awards ha premiato il carattere innovativo della concept-car Renault MORPHOZ Simbolo del futuro... |
Scarica tutto 
Inglese 
Scarica tutto 
Condividi
Condividi via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Tecnologia
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness