PEUGEOT official partner of the Saint-Etienne International Design Biennial

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PEUGEOT is a partner of the 12th edition of the #saintetienneinternationaldesignbiennial as part of the Autofiction exhibition, a biography of the #automotive object.

Since 1998, the #saintetienneinternationaldesignbiennial has welcomed the #design community and the amateur public.

The Cité du #design de Saint-Etienne has organised this #event, which is highly anticipated by the entire world of #design, art, culture and innovation, as well as the general public who are curious and on the lookout for trends in society.

This year, the #saintetienneinternationaldesignbiennial is 10,000 m² on the theme of bifurcations, a theme developed through 6 major exhibitions and a visitor mediation trail, and a hundred or so events in the city of Saint-Etienne, alongside a 4-month schedule of events, with parallel events in Paris, Lyon and Auvergne-Rhône-Alpes.

The aim of the 2022 Biennial is to encourage #design to go on an adventure: what is it already doing? What else can it do?

Through a long interview with Matthias HOSSANN, #peugeot #design Director, and the exhibition of the e-Legend concept car, #peugeot is sharing its thoughts and its vision of the car of the future in a rapidly changing world.

The Autofiction exhibition is the first of its kind in France, combining #design, experimentation and the #automotive industry over an area of more than 1,000 m² and peripheral events on the theme of innovation in the #automotive field.

The #partnership between #peugeot #design and the Cité du #design de Saint-Etienne is a longstanding one and goes back to the creation of the Biennial.

The Saint-Etienne 2022 International #design Biennial will take place from 6 April to 31 July 2022.