Press release
56KB
gennaio 24, 2022 - Puma
Puma together with Ferrari Embodies Racing dna with the launch of the Ion Speed Footwear
Comunicato Stampa disponibile solo in lingua originale.
Racing and Ferrari is natural fit from the track to the street. Since the foundation of the company in 1947 and their engagement in Formula 1 in 1950 velocity has always been a key element of the Italian brand´s DNA. Since decades #Ferrari has been evolving their concept to translate speed and aerodynamics in the shape of their cars. PUMA is paying homage to this specific attitude of Ferrari with the launch of the ION Speed footwear. The sinuous shape of the shoe is inspired by the #racing attitude of the SF90 Stradale. The silhouette of the footwear is mirroring the aerodynamics including the sculptural hard TPU detail, which is a nod to the front wing on the series-production supercar.
PUMA is supplying the athletic shoe with a bold mix of state of the art and high-performance materials. The minimalist, lightweight knit-mesh construction emphasizes the hypermodern allure of these unisex sneakers. The mesh is complemented with a 3D raised TPU injection and heat-welded TPU Skin providing additional structural protection & support in urban conditions. With all its expressive sleekness, #puma and the ION Speed ultimately connect purity, as much as what #Ferrari stands for: that #racing attitude.
The eye-catching kicks are carving a true statement into the tarmac in four different colorways:
PUMA Black, Rosso Corsa, #puma White and Saffron-PUMA. Time to speed up your lifestyle with a race injection. The ION Speed is available now in selected #puma and #Ferrari stores and online on #puma.com and store.Ferrari.com.
M12 8536
4374x2916, 12MB
M13 0047
6807x4538, 14MB
M13 0107
7549x5033, 25MB
M13 0129-Edit copy
4041x6062, 13MB
M13 8908
6897x4598, 20MB
M13 8911
8256x5504, 30MB
M13 8913
8256x5504, 31MB
M13 9781-Edit copy 2
8092x5395, 27MB
M13 9829-Edit copy
7902x5268, 23MB
M13 9858
5504x8256, 32MB
M13 9922-Edit copy
7424x4949, 18MB
News correlate |
||
|
|
|
aprile 17, 2024
|
aprile 15, 2024
|
aprile 07, 2024
|
|
Comunicato Stampa disponibile solo in lingua originale. Daniel Ricciardo #3“Really looking forward to getting back to Shanghai. It... |
Comunicato Stampa disponibile solo in lingua originale. Stake F1 Team KICK Sauber will make a welcome return to Shanghai, as the C... |
Suzuka 07 aprile 2024Dopo il sabato più difficile della stagione la Scuderia Ferrari ha vissuto in Giappone una domenica di riscat... |
Scarica tutto 
Ti potrebbe interessare anche |
||
|
|
|
aprile 07, 2024
|
aprile 02, 2024
|
marzo 27, 2024
|
|
Suzuka 07 aprile 2024A Suzuka splende il sole, l’aria è a 22 gradi, l’asfalto a 40.Partenza. Al via dalla quarta e dall’ottava pos... |
Comunicato Stampa disponibile solo in lingua originale. Stake F1 Team KICK Sauber will take on the unique challenge of the Suzuka ... |
Comunicato Stampa disponibile solo in lingua originale. Daniel Ricciardo, Yuki Tsunoda, Max Verstappen and Sergio Perez went head-... |
Inglese 
Scarica tutto 
Condividi
Condividi via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Tecnologia
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness