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FOUNTAIN VALLEY, Calif., Dec. 17, 2021 – #Hyundai Motor America has announced the first ever N Performance Academy. Taking place at Michelin Raceway Road Atlanta, on Dec. 18–19, 2021, the Academy offers enthusiasts the opportunity to test the performance pedigree of the popular #Hyundai Veloster N on the legendary circuit.
Produced by #Hyundai partner team, Bryan Herta Autosport, N Performance Academy was created for car enthusiasts to develop comfort and confidence behind the wheel. Nearly 200 guests have registered for the two-day event.
The action-packed driving experience will include laps on the dynamic 2.4-mile road course which features 12 turns, including the famous “Esses” and diving downhill corners. In addition to the track laps, participants will challenge the Veloster N and develop their technique and abilities with an #auto cross course.
After honing their skills on the track, participants can compare their driving line with professional #Hyundai race car drivers Mason Filippi and Harry Gottsacker. Filippi and Gottsacker will be on hand for rides and driving tips.
N Brand: ‘Never Just Drive’
N’s mission is to push the limits of performance to help drivers discover how fun driving can be. With that in mind, #Hyundai has revealed the N Brand’s new brand claim, ‘Never Just Drive.’ This claim fully captures the N mindset and spirit: “Do more than simply drive. Enjoy every second of it.” Since its debut in 2013, the N brand has built a fervent following with its winning combination of everyday sports cars and its rapid rise in rally and customer #racing. Together with its Motorsport division, N brand has logged victories at multiple races, including the FIA World Rally Championship, the TCR International Series, Pirelli World Challenge and Nürburgring 24-hour endurance race.
Every high-performance N model is designed by passionate experts and engineered at the #Hyundai Motor Namyang R&D Center. Throughout development they are tested at the Nürburgring in Germany, one of the world’s most demanding racetracks. Through this painstaking process, N technology has been refined and born. N brand derives its name from both Namyang and Nürburgring.
“As a successful challenger in the performance category for almost four years and proactive player of #Hyundai brand, N addresses and adapts to the upcoming changes in the performance category,” said Till Wartenberg, vice president of N brand Management & Motorsport Sub-Division at #Hyundai Motor Company. “Driving was never meant to be boring and with N, it never will be. This is reflected with our new N brand slogan ‘Never just drive.’ And will also be the guiding principle of the future electrification of #Hyundai N.”
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