Press release
222KB
ottobre 07, 2021 - Skoda
New ŠKODA AUTO saloon for India will be called SLAVIA
Comunicato Stampa disponibile solo in lingua originale.
› The name harks back to the first bicycles jointly produced by company founders Václav Laurin and Václav Klement
› Second new ŠKODA model from the INDIA 2.0 project after the KUSHAQ SUV
› Saloon for the A0 segment complements the OCTAVIA and SUPERB, two highly regarded models in India
Mladá Boleslav/Pune, 7 October 2021 – The second production model after the KUSHAQ from the INDIA 2.0 project spearheaded by ŠKODA on the Indian subcontinent will be known as the #slavia. The new saloon for the A0 segment was named with the earliest days of
ŠKODA #auto in mind. Starting in 1896, one year after the founding of the company, Václav Laurin and Václav Klement successfully marketed their first, jointly developed bicycles under the #slavia name. The coming new ŠKODA #slavia will once again set out to
define a new era, this time on the Indian market. There, the notchback model, which is due to be presented later this year, will complement the OCTAVIA and SUPERB saloons, which are highly regarded in India.
Zac Hollis, Brand Director ŠKODA #auto India, says, “ŠKODA has a rich global legacy spanning more than 125 years. The #slavia name represents the beginning of a success story that has seen ŠKODA become one of the most renowned car makers. Rich in tradition, the #slavia name will now once again mark the start of a new era for the ŠKODA brand, this time on the Indian market. The #slavia will bring forth impeccable build quality, reliability and driving experience. We look forward to substantially growing our volumes in India and the #slavia will play a key role in delivering this objective.”
After the KUSHAQ SUV presented in spring, the ŠKODA #slavia is the Czech manufacturer’s second new model developed specifically for the Indian subcontinent. This is the region where ŠKODA #auto oversees all Volkswagen Group activities as well as the INDIA 2.0 project, with the latter encompassing a model offensive comprising a total of four new cars for the A0 segment.
The KUSHAQ and the #slavia as well as two Volkswagen models are all based on the MQB-A0-IN version of the Modular Transverse Toolkit, which ŠKODA has adapted to meet the particular needs of the Indian market. In vehicle production, ŠKODA #auto achieves localization of up to 95 percent.
The #slavia name harks back to the very early days of ŠKODA #auto. It was in 1895 that founding fathers Václav Laurin and Václav Klement first started repairing bicycles in Mladá Boleslav. Soon they began designing their own bikes, successfully marketing them under the #slavia brand name from 1896 onwards. In the case of the new saloon for the Indian market, this name pays homage to the company’s beginnings. While the ŠKODA KUSHAQ took inspiration from Indian tradition, the #slavia represents the close ties between the Indo-European as well as Czech and Indian cultures.
Further information in the press release to download
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