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settembre 30, 2021 - Genesis

Genesis premieres the GV60, a luxury ev that delivers interactive mobility

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  • The #gv60 is the brand’s first dedicated electric vehicle model, marking Genesis’ journey towards electrification.
  • The vehicle builds on Genesis’ design philosophy to set a new standard in sustainable luxury design.
  • The GV60’s athletic coupe design emphasizes a high-performance #ev aesthetic.
  • The #gv60 comes with innovative technologies, such as the Crystal Sphere and Face Connect, to enable new ways for drivers to interact with the vehicle.
  • Powered by a dedicated #ev platform that maximizes driving range and performance.

SEOUL, KOREA – September 29, 2021 – Genesis has unveiled its first dedicated electric vehicle, the #gv60, a model that embodies the brand’s journey towards electrification.

On Thursday, September 30 (KST), #genesis held the #gv60 Digital World Premiere event online. During the event, the brand unveiled a film on the #genesis Worldwide YouTube channel (link) that introduced the world to the GV60’s design philosophy and key product values.

The film, entitled ‘Plug Into Your Senses, introduces the vehicle’s various technologies through a narration that personifies the #gv60 and highlights its interactions with the driver.

The #gv60 follows the same model naming scheme as Genesis’ existing lineup, highlighting the brand’s continuous commitment to its values even after electrification. The vehicle also marks the beginning of “luxury brand lineup that interacts with drivers”, as presented during the brand vision announcement on September 2.

“The #gv60 is the first dedicated #ev model with the most dynamic design, representing Genesis’ electrification. It will set a new standard for luxury electric vehicles with a powerful driving performance and various key features based on interactions with customers," said Jay Chang, Global Head of #genesis brand.

“The #gv60 is a symbolic model that materializes the unique values and the sensibilities that #genesis stands for. It offers a satisfying experience to our customers who want something valuable, but different,” said Luc Donckerwolke, Chief Creative Officer of #genesis brand.

Setting a new standard for luxury #ev design

The #gv60 is a high-performance electric vehicle with a sleek and athletic coupé crossover utility vehicle (CUV) design that is expands Genesis’ ‘Athletic Elegance’ design identity into the sustainable luxury space.

Featuring Two Lines lamps, the front design perfectly complements the vehicle’s refined and voluminous body. Iconic and instantly recognizable, the Two-Line design is a symbol of #genesis vehicles.

The #genesis signature Crest Grille moves to a lower position to accommodate cooling requirements specific to the dedicated high performance #ev platform. An #ev specific detail that highlights Genesis’ transition to the sustainable era.

As a first for #genesis, the #gv60 features a Clamshell Hood, a single panel which combines the hood and fenders, creating a sleek impression. The vehicle also comes with a new wing emblem on the hood. Decorated with the Guilloché pattern[1] often seen in luxury watches, the thickness of the emblem has been reduced by nearly 80 percent compared to the previous one.

The GV60’s body surfacing is seamless and minimal without undercuts or character lines. Yet, the muscular volumes bulging beneath the surface pushing out the wide stance characterizes the visual presence of #gv60.

The coupé silhouette, streamlined from the hood to the spoiler, solidifies a more athletic profile with a short overhang and a long wheelbase of 2,900 mm.

In addition, the chrome Volt DLO (Day Light Opening), which begins from the top of the windshield towards the rear with a distinctive V shape, is another design element that demonstrates the dynamism and anti-conformist style of the #gv60.

In addition, the #gv60 accentuates its cutting-edge look with digital side mirrors and electric door handles. The handles automatically pop up when the driver approaches the car with their smart key.

At the rear of the #gv60, the coupé roof profile ends with a distinctive fixed wing spoiler. The shoulder volume of the rear fender, emphasizes the vehicle’s side stance, further highlighting its dynamic, high-performance electric vehicle image. The finishing touch of the GV60’s rear is the #genesis signature Two Line lamps.

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