Press release
4MB
luglio 07, 2021 - Dacia
New logo, new emblem, new colours… still Dacia!
Comunicato Stampa disponibile solo in lingua originale.
Dacia is once again shaking up the rule book. This time, by changing its visual identity. Increasingly assertive and authentic, the brand embraces symbols of simplicity and sturdiness with a brand-new logo and emblem, and an additional new colour palette that evokes the great outdoors and wide-open spaces. A powerfully contemporary vision of Dacia's values and DNA, with an ‘outdoors’ feel, it expresses the essence of modernity: reconnecting with one’s environment and sharing simple pleasures with one’s loved ones. David, head of Dacia’s Studio #design, and Julie, Lead Designer in charge of visual identity, explain how they created the new #design and the steps they took to get there.
Dacia stated, back when it announced its new strategy in early 2021, the brand is writing a new chapter in its history! An announcement that takes on true form today with a changing image: new logo, emblem, colours, and terrains… but the brand still stays true to its origins. While the ingredients behind the brand's success remain the same, it takes on a new feel that reflects its values and always at a fair price.
Dacia is a brand that focuses on the essential, on simplicity, on authenticity… Today, the brand moves into a new era with new ambitions. A perfect opportunity to change its image, to one that clearly reflects and reiterates the DNA and values behind the brand.
David, Head of Studio #design for the #dacia brand
New logo, new emblem, new visual language
Dacia’s renewal is embodied by its new logotype and a new emblem, both markers of a distinctive and assertive brand. These two elements were created by the #design team, with the desire to express the brand’s essence, that which has guided #dacia since its beginnings. Julie, Lead Designer in charge of visual identity at #dacia explains the creative approach behind the overhaul of the brand’s visual language: "Our goal, throughout creative research, was to change the brand’s visual language by tapping into its fundamental characteristics: robust, simple #design, and a willingness to focus on the essentials.“
Further information in the press release to download
1-2021 - Story Dacia New logo, new emblem, new colours… still Dacia!
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