Press release
494KB
luglio 07, 2021 - ABB Formula E
Formula E significantly grows live race audience in key markets after only half of the current season
Comunicato Stampa disponibile solo in lingua originale.
- ABB FIA #formulae World Championship enjoys uplift of 125% in live race viewership in key markets including UK, Germany, France, Italy and Brazil compared to the whole of the previous season
- Increase bolstered thanks to new and improved media partnerships in Germany, France, Italy and Brazil
- Globally live audience already just shy of surpassing entire live audience from season six - Strong broadcast footprint lays foundations for continued long-term growth
London, England (July 7, 2021) - The ABB FIA #formulae World Championship has accelerated its audience growth and position as one of the fastest growing sports after broadcast figures revealed a substantial uplift in its live race day viewers across key markets.
Despite continued challenges due to the ongoing pandemic, #formulae is enjoying one of its most competitive seasons so far with eight different winners from the first nine races. Helped by this on-track action and an improved media distribution framework, initial data for the first seven races of the campaign shows the all-electric series recording significantly higher live cumulative audiences in key markets - an uplift of 125% - compared to the figures for the entirety of the previous season. Over 150 million cumulative viewers have tuned to watch coverage of the opening races of the sport’s first FIA World Championship season.
New media partnerships in Germany with Seven.One, France’s L’Equipe, Sky Sports Italia (together with existing media partner Mediaset) and #tv Cultura and GloboTV in Brazil, have all delivered significant increases in cumulative audiences, already surpassing those recorded in season six after just half a season. Formula E’s audience has been further bolstered by free-to-air partnerships in local race markets, including Saudi Arabia and Mexico, and strategic collaborations with premium sports broadcasters like CBS in the US, Star India and Disney+Hotstar in India, SuperSport in South Africa and sub-Saharan Africa amongst others. The next #formulae event takes place in New York City with rounds 10 and 11 on July 10 and 11. For more information on #formulae visit www.FIAFormulaE.com
Further information in the press release to download
ABB FIA Formula E - FORMULA E SIGNIFICANTLY GROWS LIVE RACE AUDIENCE IN KEY MARKETS AFTER ONLY HALF OF THE CURRENT SEASON (1)
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