Silk Way Rally boosts its domestic and international television coverage for its 2021 event

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The #silkwayrally 2021, which will start on July 1 from Omsk and with its finish ceremony in Ulaanbaatar on July 11, will get extended international #tv coverage, with the signing of new deals in strategic markets such Europe, Asia, MENA, Africa and the Americas.

The Group's commercial content team has struck distribution deals in more than 180 markets across Europe, North America, Africa Middle East and Asia. 

A selection of further new deals for 2021, have been secured with those broadcasters added to existing agreements with the likes of CNBC global network (in Europe, the Middle East, Africa, Asia and the Americas), Fox Sports Pan Asia, Fox Sports (in Australia), MAV #tv (in the USA),  RDS in Canada, Flow Sports (in the Caribbean), SONY – Ten Sports in India, Supersport in South Africa, Dubai Sports (in the MENA region), TV5 Monde, Fox Sports in Central America, Band Sports (in Brazil), RTL 7 (in Netherlands ), RTL Club and Spiler #tv ( in Hungary), Star and ERT ( in Greece), Motorvision (in Germany), SPTV (in Croatia - Slovenia), Motorsport #tv, A Bola #tv on Benfica #tv and Localvisão (in Portugal) and many other major broadcasters are currently under finalisation and additional agreements will be announced soon.

 Eurosport, has also committed to broadcast the event's highlights every evening for  each of the 10 special stages, as well as the weekly highlights. 

In the domestic markets of Russia, the All-Russian Federal Sports #tv Channel Match #tv will publish daily fifteen-minute video diaries of the #silkwayrally. Stories about the race will also be aired on federal channels that are the informational partners of the race – Russia 24, NTV, #tv Channel 360, Motorsport #tv Russia.

The #silkwayrally will be covered by the Russia Today International News Agency, Izvestia Information Center, as well as on Championship.com and Autosport.com.ru websites.

 

Over the past years, #silkwayrally has enjoyed a steady audience growth and global reach, consolidating its world status, as well as increasing its popularity worldwide. 

Mrs #nataliayanborisova, Development Director of Silk Way Rally, said, "We are very pleased to note that the #tv coverage of #silkwayrally is growing all over the world. #silkwayrally is not only a great sporting show, but also a powerful communication platform for leading brands, especially through extensive broadcast coverage. We are confident that this year's season, will deliver another success story in terms of reach and exposure around the world, building on past successes." 

KEY FUGURES

Becomes part of the 2021 FIA Cross-Country Rallies World Cup

Is part of the FIM Cross-Country Rallies World Championship for the second year running
Official dates in the FIA / FIM calendar in 2021: 1 to 11 July 2021 
Administrative checks and scrutineering: 30 of June and 1 July 2021
Start Ceremony: July 1, 2021, Omsk (Russia) 
Finish Ceremony: July 11, 2021, Ulaanbaatar (Mongolia)
10 stages – approx. 5442 kilometres
2 host countries (Russia, Mongolia)
Supported by the President of the Russian Federation, the Government of the Russian Federation and the Ministry of Sport of the Russian Federation

RACE VEHICLES : 90
- 46 CARS (FIA AND OPEN), including 29 SSV (T3/T4)
- 27 BIKE QUAD including 7 G-MOTO CHALLENGE
- 17 TRUCKS
Race competitors : 166 PERSONS

SERVICE VEHICLES : 122
- 70 cars, Vans, Campers
- 52 trucks
ASSISTANCE PERSONS : 321

Total vehicles race + service = 212
Total persons race + service = 487

TEAMS. :41
- 17 RUSSIAN
- 18 WORLD
- 6 MONGOLIAN

NATIONALITIES. (race+ service) = 32