Press release
335KB
210624-NEXT-LEVEL-Infographics EN
140KB
giugno 24, 2021 - Skoda
More international, electric and digital – ŠKODA AUTO presents its new corporate strategy
Comunicato Stampa disponibile solo in lingua originale.
Mladá Boleslav/ Prague, 24 June 2021 – ŠKODA #auto will be steering successfully through the next decade with its new ‘NEXT LEVEL – ŠKODA STRATEGY 2030’, which lays out ambitious goals in the areas of internationalisation, electrification and digitalisation. The Czech car manufacturer aims to be one of the five best-selling brands in Europe by 2030, and the company plans to become the leading European brand in the growth regions of India, Russia and North Africa. In collaboration with political and business partners, as well as the Volkswagen Group, ŠKODA #auto is also striving to develop its domestic market, the Czech Republic, into an electromobility hub in order to safeguard jobs and create new employment opportunities. Specific goals for sustainability and diversity are also firmly anchored in the new strategy. In implementing it, the focus will be on the two core principles of efficiency and simplicity.
ŠKODA #auto CEO Thomas Schäfer explains, “With our new NEXT LEVEL – ŠKODA STRATEGY 2030, we are providing specific answers on how we will successfully steer ŠKODA #auto through the transformation process and ensure that the company will be in an even stronger position in 2030 than it is today. The brand has incredible potential. We will be leveraging this in the coming years and setting ourselves ambitious goals; we aim to be one of the top five car manufacturers in Europe in terms of sales; we are setting out to become the leading European brand in the growth regions of India, Russia and North Africa, and we are developing our home market of the Czech Republic into an electromobility centre so that we can safeguard jobs and create new ones. ŠKODA is entering this exciting future from a position of strength, and I am looking forward to working with our team of over 43,000 Škodians worldwide and our social partner KOVO to take our company to the next level in the years ahead.”
The new #corporate strategy ‘NEXT LEVEL – ŠKODA STRATEGY 2030’ builds on the successes of the previous Strategy 2025. The company has defined a new vision and mission for its path towards the future. The new vision is ‘We will help the world live smarter’, and the new mission is ‘Modern accessible mobility with everything you need and surprises you love.’ At the same time, ŠKODA #auto is committed to its proven brand values of ‘simplifying‘, ‘human’ and ‘surprising’.
Further information in the press release to download
210617-SKODA Strategy-2030
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210624 NEXT-LEVEL-1.JPG
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210624 NEXT-LEVEL-2.JPG
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