Mercedes-Benz and PlayStation Studios, Media Molecule bring future visions on PlayStation® to life.

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Stuttgart.  Driven by the thought of “Let’s imagine futures together”, #mercedesbenz teams up with Media Molecule and their game Dreams to bring to life the question: How do we imagine the world of tomorrow? 

• With Dreams, available on PlayStation® 4 developer Media Molecule (Mm) offers an innovative gaming playground with an easily accessible toolset that empowers players to create games, music, movies and more - all according to their own ideas and personal creativity.
• “As a forward-thinking brand we always encourage collaboration and creativity. With Media Molecule we found excellent collaboration partners for taking our engagement within the gaming community to the next level,” says Bettina Fetzer, Vice President Marketing at #mercedesbenz AG.
• “The best collaborations are those that result in something new, unexpected and exciting. #mercedesbenz has been an inspiring partner for our first Mm Co-Labs Project. Throughout development, the Mercedes team has encouraged us to let our minds wander and imagine the future,” says Siobhan Reddy, studio director at Media Molecule. 

By entering into a dialogue with younger generations about desirable future scenarios, #mercedesbenz follows the pioneering spirit of its founders to strive for a better tomorrow. To actively shape the future and envision a new understanding of desire, this #mercedesbenz initiative began in 2019 with a workshop involving four futurologists in this field. As a result, these experts generated four distinctive and coherent visions of the future. 

Six months later during the 2019 me Convention, #mercedesbenz extended the project into a co-creation hub with participants of the event who were all inspired by these visions and also shared their own ideas of a world they’d like to live in. Drafting, sketching and building were key steps to turning their ideas into reality. The outcome of this included a vast collection of creative concepts, walls full of sketches, a detailed future city model and plenty of open discussions. Participants were particularly interested in the topics of ‘Sustainability’ and ‘Society/Common Spaces’, and envisioned cities filled with nature founded on a strong sense of community. 

To intensify such community dialogue even further, #mercedesbenz now has entered into a collaboration with Media Molecule, a #playstation owned studio. #playstation and the creative power of Dreams with its developers and community offered a unique chance to bring the initiative “Let’s imagine futures together” to the attention of a global gaming audience.

Further information in the press release to download