Press release
211KB
giugno 11, 2021 - DS
DS 9: the secret of perfect proportions
Comunicato Stampa disponibile solo in lingua originale.
- Screening of “The golden ratio” commercial starts on Sunday 13 June, at the same time as #ds9 goes on sale.
- The campaign follows the protocol established by #ds Automobiles in the city of Paris, set off by night time, combined with a composition by Camille Saint-Saëns to show off #ds 9’s lines.
- A large 4.93 metre long saloon, #ds9 tops the #ds Automobiles range. Deliveries start in September 2021.
Based around an elegance taken from the major French coachbuilders of yesteryear, #ds9 is making its screen debut in a film called “The golden ratio”.
Always looking as if it’s on the move, #ds9 E-TENSE 225 features at the heart of the historic centre of Paris. In electric mode (up to 48km of 100% electric-only range on the WLTP cycle), the large #ds Automobiles saloon is showcased around some of the City of Light’s most beautiful architectural achievements: the Louvre and its Pyramid, Hotel des Invalides, Place Vendôme, the Petit Palais plus the Saint-Michel and Alexandre III bridges.
Avant-garde, just like each of these designs when they were built, #ds9 boasts perfect proportions based around the combination of technology and refinement. The meeting between science and art, the golden ratio symbolises this search for elegance and balance.
Already identified by Euclide in Ancient Greece, the golden ratio became the symbol of aesthetic appeal. Claimed by architects, sculptors, painters and designers, the golden ratio was illustrated by Leonardo Fibonacci, who came up with a spiral shown in the film, and Leonardo da Vinci, with Vitruvian Man.
The soundtrack, emphasising a nocturnal ambience that’s both mysterious and harmonious, is in the same vein as previous films by the Brand with a well-known melody reinterpreted for #ds Automobiles: Aquarium, one of the movements of the suite of The Carnival of the Animals, composed by Camille Saint- Saëns. A genius, famous during his lifetime, Frenchman Camille Saint-Saëns composed 420 pieces including a dozen operas. He’s also gone down in history as the first renowned composer to have written the music for a film, in 1908.
“The golden ratio” film will be shown in France and Spain from Sunday 13 June, then in the 39 other countries where #ds Automobiles is present. From now on, the long version of the film is already available on YouTube (https://youtu.be/qPZ6F-6Fs70).
This advertising campaign coincides with the arrival of #ds9 at the #ds Automobiles retailers, enabling customers and prospects to see and try the Brand’s elegant new saloon without delay.
M03 Grand Palais wCar Ebenendatei3 final V2
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