Radford appoints Dan Burge as CEO

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• British luxury coachbuilding brand #radford appoints former Lotus Commercial Director as Chief Executive Officer
• Burge brings over 20 years of #automotive and engineering management experience to the role
• Appointment effective immediately, Burge will play a key role in revitalising the #radford brand, he reports to the #radford board of four co-founders
• Radford will create contemporary luxury commissions true to classic timeless designs, bringing a modern and relevant version of coachbuilding, to a new discerning clientele 
  

1 June 2021, London, UK – #radford, the global luxury coachbuilding brand with a British heart and soul, has today announced the appointment of #danburge as its new Chief Executive Officer, effective immediately. He will report directly to the #radford board, including leading car designer Mark Stubbs, broadcaster and motor specialist Ant Anstead, Formula One World Champion, Jenson Button, and leading business advisor, Roger Behle.  

Burge is a long-standing #automotive industry leader and joins #radford from Group Lotus plc where he held the role of Commercial Director for two years. He brings with him two decades of specialist engineering experience, having held senior roles within world renowned companies including Williams Advanced Engineering and Prodrive. 

Roger Behle, #radford board member "We are honoured that an #automotive executive of Dan's calibre, with such a wealth of #automotive experience, is joining #radford. And we are so glad to be welcoming Dan and his family to California, where our business is headquartered. His compensation package, incidentally, will include a surfboard. Dan is perfectly suited to help us carry the torch of our new luxury coachbuilding brand to the world. He joins us at the perfect stage in the #radford journey, and his skills and history of success in the specialist #automotive sector will be invaluable as we continue to expand the #radford brand globally, unveil our first model, and advance our pipeline of new projects." 

Radford CEO, Dan Burge "I think now is the ideal time to join #radford, being part of the company from the start. I'm looking forward to working closely with the co-founders and the growing, talented team that is being assembled. For me, #radford presents a compelling opportunity. I am looking forward to leveraging the significant specialist #automotive experience that I have garnered working for other #automotive suppliers and global British brands, to lead the development and delivery of Radford's future strategy. It's an exciting and prosperous future."  

Radford will create contemporary luxury commissions true to classic timeless designs, bringing a modern and relevant version of coachbuilding, to a new discerning clientele. The #radford journey has begun. The company will fully unveil its first model codenamed 'Project 62', in the coming months.  

About #radford Motors

Radford Motors is a global luxury #automotive brand with a British heart and soul, creating on-trend vehicles based on classic timeless designs. It draws on the heritage and craftsmanship of Harold #radford, the creator of countless bespoke vehicles, to offer customers opulent coachbuilt and personalised cars.  

All Radfords will be track tested and meticulously tuned to offer a superlative driving experience by company co-owner and Formula one world champion, Jenson Button. The design is overseen by leading #automotive designer Mark Stubbs. Radford's third co-owner is TV star and renowned car builder and #automotive craftsman Ant Anstead.