Cookie Consent by Free Privacy Policy website The Electric Odyssey, first-hand
maggio 26, 2021 - Cupra

The Electric Odyssey, first-hand

Comunicato Stampa disponibile solo in lingua originale. 

  • CUPRA e-ambassador Mattias Ekström and Head of #cupra #racing, Xavi Serra, discuss the #extremee #racing series on ‘The Impulse’
  • Electrification, sustainability and equality, among #cupra and #extremee shared values
  • The episode is now available on CUPRA’s official channel on Spotify, Apple Podcasts, Google Podcasts and Ivoox

At the gates of the second stage of the #extremee #racing series, the ABT #cupra XE team prepares for the challenge of the wet sand in Lac Rose, Senegal, on May 29th and 30th. After the debut in Saudi Arabia on April 3rd -4th, the expedition has had a few weeks to regain strength and strategies. #cupra official driver and e-ambassador Mattias Ekström and the Head of #cupra #racing, Xavi Serra, have taken the opportunity to visit the #cupra podcast, The Impulse, to talk about this new offroad electric SUV’s competition and its importance for raising awareness about the effects of climate change.

The motorsport reinvention. Ekström emphasised the difficulty of the chosen terrains and, above all, their symbolism: “There is no track to drive on, we’re driving in places that have suffered from climate change and I think that’s something we have to get used to” he says, adding that “motorsport is slowly changing, and I think #extremee has taken it the furthest in how they want to communicate and what they want to stand for.” Apart from competition, the goal is to promote this awareness and carry out actions that enable mitigating its evolution, with the help of scientists who accompany the expeditions. "Extreme E is something never done before", says Serra.

- Saudi Arabia, first challenge. Pondering the first stage, Ekström did know the sandy landscape of Saudi Arabia. He had already tried #racing through other deserts when he took part in the Dakar years ago. But now he was faced with another kind of challenge. According to the driver, the first stage of #extremee was "one of the toughest races in this type of environment", which makes it "really cool and even more exciting".

The new episode of The Impulse, ‘Going to the Extreme (E)’, is now available on CUPRA’s Spotify, Apple Podcasts, Google Podcasts and Ivoox channels.