Mercedes-EQ Formula E Team and Seedlip announce partnership

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• Seedlip, creator of the world’s first distilled non-alcoholic spirit, links up with the #mercedeseqformulaeteam.
• Ben Branson: “We are really proud to partner with such an innovative and pioneering team, that like #seedlip holds pace, disruption and nature close to heart.”
• Ian James: “Seedlip is a young and dynamic brand that is a great fit for our team. We have both set ourselves the objective of driving positive change on our planet.”

The #mercedeseqformulaeteam is pleased to announce a new #partnership with #seedlip. Both #seedlip and the team have set themselves the objective of driving positive change on our planet. As Formula E events are staged in metropolises around the world, the series provides a perfect arena for both parties to showcase their core values of sustainability and innovation to a wide audience.

Seedlip is the world’s first distilled non-alcoholic spirit, born out of the desire to solve dilemma of ‘what to drink when you’re not drinking ®’.  Launched in November 2015, #seedlip is now sold and served in over 37 countries around the world. As part of the #partnership, #seedlip will be available on race days and will be bringing their activations to life at the upcoming events in New York and London.

Ben Branson, #seedlip Founder adds “We are really proud to partner with such an innovative and pioneering team, that like #seedlip holds pace, disruption and nature close to heart. The future of drinking and future of #racing has begun!”

“Seedlip is a young and dynamic brand that is a great fit for our team because it shares our passion for innovation and technical excellence,” said Team Principal Ian James. “We have both set ourselves the objective of driving positive change on our planet. At the same time, our brands are pioneers in their respective fields – electric mobility on the one hand and distilled, non-alcoholic spirits on the other. Because Formula E events are staged in metropolises around the world, the series provides a perfect arena for both partners to combine lifestyle, sustainability and innovation with #racing and electric mobility.”

About Seedlip
Headquartered in England, #seedlip Is a nature company dedicated to changing the way the world drinks by pioneering the world’s first distilled non-alcoholic spirits. Solving the dilemma of ‘What to drink when you’re not drinking ®’. #seedlip offers a sophisticated alternative to overly sweet or fruity options & is served around the world from London, Barcelona, Taiwan, Stockholm, Berlin, Copenhagen, Milan, Hong Kong, New York, Los Angeles, Cape Town, San Francisco, Sydney & Melbourne.