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CUPRA is challenging the market, mixing performance and electrification to take its journey into a new era with the launch of the #cupra Born.
The first 100% electric vehicle from the unconventional challenger brand delivers a stimulating design and electrifying performance, leading the brand’s expansion into new markets and kicking off a new business model.
The #cupra Born is set to be the impulse of the company’s electric transformation. Bringing together advanced powertrain, battery management technologies to deliver instantaneous performance, with design that helps #cupra stand out.
The digital world #premiere will be held next Tuesday, 25th May at 12:00pm CEST via YouTube Live (https://youtu.be/xt4EeqKYgrQ) as well as on the brand’s social media channels: Twitter (@CUPRA) and LinkedIn (CUPRA).
The #cupra Born will be presented in an unconventional way, linking the unveiling of the brand’s first all-electric model to the #primaverasound Line-up, that will be announced at the same time. #cupra and #primaverasound join forces to closely collaborate and inspire the world from Barcelona.
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