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maggio 18, 2021 - Volkswagen

Volkswagen and NBCUniversal partner with long-time NBC actress and author Retta on augmented reality-driven showroom experience

Comunicato Stampa disponibile solo in lingua originale. 

  • One Platform #partnership taps into NBCUniversal’s @homeShopping, empowering users to explore and reserve VW’s all-new ID.4 EV
  • Audiences can virtually welcome actress #retta into their homes for an exclusive tour of the all-electric SUV

Herndon, VA — #volkswagen of America and #nbcuniversal today unveiled a unique #partnership with Good Girls and Parks and Recreation actress #retta that brings new vehicle shopping into the future through augmented reality, holograms, and comedy. Negotiated by PHD Media, the first-of-its-kind campaign empowers viewers across the United States to explore and reserve Volkswagen’s all-electric ID.4 SUV directly from their home by tapping into NBCUniversal’s @homeShopping Commercial Innovation. The new technology unlocks a simulated showroom experience for audiences, giving them the chance to interact with the ID.4. Additionally, audiences can virtually welcome #retta into their living rooms to highlight the stunning, customizable features and options for Volkswagen’s new EV, with her own comedic flare.

“My first memory of any car was my Dad’s yellow VW Beetle,” recalls #retta. “The biggest appeal for me with this #partnership was being a part of a campaign that includes visceral memory and on top of that amplifies environmental consciousness while incorporating such cool tech and comfort features.”

Debuting on May 18th in primetime on NBC, the campaign will feature a series of @homeShopping custom-content spots showcasing the ID.4. As programming moves into commercial breaks, viewers will witness cutting-edge features of Volkswagen’s electric vehicle, with #retta as their personal guide. From the comfort of their homes, viewers can then scan the NBCU code that appears on-screen to unlock an immersive, interactive AR experience that #retta walks them through. The content will be featured across the NBCUniversal ecosystem, from linear to streaming and social. 

“Our ID.4 electric vehicle is a technologically impressive vehicle, and NBCUniversal’s @homeShopping lets us communicate its innovation in an easily accessible and customizable way,” said Kimberley Gardiner, senior vice president marketing, #volkswagen of America, Inc. “We now have the opportunity to show a whole new audience how EVs can fit their lifestyle, from the comfort of their own homes”. 

“Our partners at VW are transforming how we drive, truly powering the evolution of the #auto industry,” said Mark Marshall, President, Advertising & Partnerships, #nbcuniversal. “We’re thrilled to combine Volkswagen’s EV with our Commercial Innovations, top-rated primetime programming and Retta’s star power to bring the new ID.4 directly into homes and driveways across the nation.”

Recently named 2021 World Car of the Year award, the ID.4 ushers in a new era of e-mobility for #volkswagen. The company plans to bring at least one new all-electric model to market globally every year.