Press release
90KB
maggio 13, 2021 - Cupra
Lighting with CUPRA DNA
Comunicato Stampa disponibile solo in lingua originale.
- CUPRA and #marset designers joined forces with the aim of connecting the worlds of #automotive and #design lighting
- The result is the Chispa by #marset for #cupra lamp, inspired by mechanics’ work lights and CUPRA’s Back to the Garage concept
- Two very different worlds that share the importance of lighting
At first glance, creating a 15-piece lamp and a car with more than 5,000 components might seem like a huge difference. But the joint project between #cupra and #marset shows that the passion for creating unique objects that generate emotions is above all else. The result? Chispa, a portable, rechargeable and cordless lamp inspired by the world of motorsport.
-A light-bulb moment. The first creative step was to identify what both had in common. The ideas were based on how each of them interprets light. “We both share the importance of lighting, because in the #automotive world light is also vital. A car’s lights are the signature of the brand and are closely connected to its relationship with the exterior” says #francescasangalli, head of Color&Trim Concept&Strategy at #cupra. The challenge for #joangaspar, designer at #marset, was to convey this connection. “We were interested in designing a product that would create a direct, immediately visible connection between the two worlds, #automotive and #design lighting.”
-Back to the Garage. The connection came early on. “We wanted to identify something in common between the two brands to define the new product and the concept of ‘Back to the Garage began to take shape’ says Sangalli. The inspiration is a contemporary and high-quality reinterpretation of a garage light. “The light you find in a garage, the one that everyone has in their memory; everyone knows this type of product” says the #marset designer. Starting from that concept, they began to introduce new elements to reinforce that connection. “We added a hook so that it could be hung up and made it portable so that it could be used outdoors as well as inside the car, but we still needed more resources. We gave it a grille that protects the bulb and also acts as a reflector, and this is what connects with the rear light clusters of the car, the brake lights” adds #joangaspar.
-Two finishes at the flick of a switch. With a clear idea and once it had been sketched out, another key point was to give it the #cupra DNA, an unconventional challenger brand that is well defined by the use of colours and materials. “CUPRA is very well defined by its chromatic palette, based on textures and finishes that give its colours a lively character that varies depending on how the light hits them” according to #francescasangalli. To achieve this effect in the lamp as well, the magic happened by using a semi-transparent shade which, when the bulb is switched on, makes its black colour turn copper. Copper is CUPRA’s iconic material, and it is featured on all #cupra models both inside and out. “One of the most interesting things about the lamps is the double life they have, whether turned on or off. They have to excite at both times. Also, in this case it’s key, because when it’s switched off it looks black, but once you switch it on... surprise, the #cupra colour is revealed” adds Gaspar.
-And finally... the Chispa is lit. To establish the final link, the #design teams decided on a name, Chispa (spark, in Spanish). “The name is intended to make the connection between the ignition spark that starts the engine, but also the spark of electricity that lights a bulb” says the #marset designer. With its simple lines, this light is already a symbolic project that unites two brands that were both born in Barcelona. “It was a challenge to create an icon, something that would last over time. I believe that its simplicity, minimalism, perfect proportions and a desire to achieve the idea of beauty will make it a #design that will last over time” concludes the head of Color&Trim Concept&Strategy at #cupra.
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