Press release
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aprile 29, 2021 - Volkswagen
Spectacular world premiere of the new ID.4 GTX
Comunicato Stampa disponibile solo in lingua originale.
- Intelligent performance: world #premiere on a ramp with a 37.5% incline
- ID.4 GTX01 demonstrates the performance of its dual-motor all-wheel drive
- Projection with a 3D real-time graphics system originally designed for video game development
The new #id4gtx demonstrated its impressive dynamics and sportiness at its world #premiere in #berlin, which was held in a hangar at the former Tempelhof Airport. The centrepiece of the event was a 525 square metre ramp with a gradient of 37.5%, which the #id4gtx climbed with no problems at all, thanks to its dual-motor all-wheel drive. The ramp served as the stage for a mixed reality (XR) installation.
The first GTX in the ID. family was introduced as part of an extraordinary real-time spectacular. A game engine and tracking system that covered the entire hangar space transformed the physical ramp became a window into a virtual world. In the mixed reality performance the boundaries between reality and virtual fantasy disappeared.
High-performance real-time graphics and storytelling were combined with sculptural architecture to create a trend-setting production. From the camera’s perspective, the ramp became an infinite space.
Twelve full-HD projectors were used for this technique, which is known as “projection mapping”, while the vehicle and camera crane tracking was provided through 32 infrared cameras. The contents were then played back using the 3D real-time graphics system of the Unreal Engine, which is also used for video game development.
The #id4gtx will be launched in Europe in summer 2021. In Germany, it will start at an entry-level price of 50,415 euros, with customers being able to apply for a (net) grant of 7,500 euros.
Short clip of the world #premiere: https://youtu.be/nKN42lnlAeM
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