Press release
389KB
aprile 27, 2021 - Mercedes-Benz
An eye on everything: The new Mercedes me Privacy Center
Comunicato Stampa disponibile solo in lingua originale.
Stuttgart. Safety and security matter at #mercedesbenz – and always have. In both the physical and the #digital world. The high demands that customers place on their vehicles with the star can therefore also apply to the handling of data. In the new Mercedes me Privacy Center, customers can get an overview of their personal data even more quickly and easily, and decide in an intuitive way what #mercedesbenz is allowed to use it for.
Renata Jungo Brüngger, Member of the Board of Management of Daimler AG and #mercedesbenz AG, responsible for Integrity and Legal Affairs: "Data privacy is a distinguishing feature for us. The new Mercedes me Privacy Center stands for responsible handling of customer data. We disclose what kind of data we collect and how we process it; customers choose which services they want to use. In doing so, we rely on our data protection principles: the right to choose, transparency and data security."
"The control over what data we use at #mercedesbenz, how and for what purpose, is therefore exactly where it belongs: with our customers. Through the Mercedes me Privacy Center, our customers can manage the numerous options of their fully connected vehicle, activate Mercedes me services and services from third-party providers, and help to improve vehicle functions," says Britta Seeger, Member of the Board of Management of Daimler AG and #mercedesbenz AG, responsible for Marketing & Sales. "We want to add value for our customers - that's a key part of our data vision."
Customers come into contact with #mercedesbenz through many interactions inside and outside the vehicle. #mercedesbenz can individualise many experiences, services, products and offers for customers with the help of data – if they allow the use of their data. The Mercedes me Privacy Center bundles these decisions and displays them conveniently in one place. In addition, customers can give or withdraw approval for data processing with just a few clicks.
Intuitive navigation and easy decision-making
Customers access the dashboard by logging in to their Mercedes me account. The platform can be accessed via "My settings". Here, customers can view their data usage and adjust it as they wish. Their actual data choices are coherently presented and grouped into five categories: "Mercedes me services", "Contribution towards mobility and connectivity", "Services from third parties", "Further development of vehicle functions and services", "Personalised offers and information".
In Germany, the Mercedes me Privacy Center has recently gone live. The Europe-wide roll-out will follow in the coming months - in the medium term, #mercedesbenz customers should be able to access the platform worldwide. Integration into the Mercedes me Apps is already being planned. The application is growing step by step, through more features and integrated customer feedback. For those interested, more information about the Privacy Center and the #mercedesbenz privacy principles is available on the Privacy Landing Page.
21C0243 003
1522x780, 357KB
21C0243 001
1680x945, 487KB
21C0243 002
1680x945, 524KB
News correlate |
||
|
|
|
aprile 18, 2024
|
aprile 18, 2024
|
aprile 18, 2024
|
|
· Nuovo concetto di logistica: eSprinter e e-cargo bike portano l'efficienza delle consegne a un nuovo livello· Il SUS... |
• La donazione andrà a beneficio del progetto in corso ‘Rebuilding Hope’ di ‘SOS-Kinderdörfer weltweit’. • Oltre a fornire un prim... |
Comunicato Stampa disponibile solo in lingua originale. Tiel/Netherlands – International haulage company Vonk en Co BV has put sev... |
Scarica tutto 
Ti potrebbe interessare anche |
||
|
|
|
aprile 17, 2024
|
aprile 15, 2024
|
aprile 11, 2024
|
|
• Partner di lunga data, Mercedes-Maybach e David LaChapelle si incontrano di nuovo per creare insieme tre opere d'arte. • David L... |
Dopo i festeggiamenti dei 50 di Mercedes-Benz in Italia, un nuovo, importante anniversario entra negli annali della storia della S... |
Comunicato Stampa disponibile solo in lingua originale. Mercedes-Benz Cars: Q1 sales reached 463,000 units; good start in the U.S... |
Inglese 
Scarica tutto 
Condividi
Condividi via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Tecnologia
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness