Apr 22, 2021
Herndon, VA —Volkswagen of America announced today the results of a new survey that found that momentum and consideration of EVs is growing sharply with American #suv owners and shoppers, along with appreciation of their environmental benefit of no direct emissions, despite many of them having no experience of driving an electric vehicle.
To gauge the appetite for electric vehicles, the new survey polled 1,000 #suv owners and 500 #suv shoppers in the United States—who are looking to purchase one in the next six months—and found that overall, more than 70% had never had the chance to drive an #ev. Yet, 65% of owners and 76% of shoppers are more interested in EVs than they were a year ago.
Almost half of owners (45%) and nearly six in 10 shoppers (58%) say they are likely to buy an #ev the next time they purchase a vehicle.
“The findings from this survey affirm that our strategy at #volkswagen of bringing affordable, approachable electric vehicles to the U.S. aligns with what Americans are looking for,” said #dustinkrause, Director of e-Mobility at #volkswagen of America, Inc. “Our all-new ID.4 addresses many of the hesitations prospective shoppers have with EVs, such as range anxiety, cost and more.”
Among the trends around electric vehicles among those surveyed:
EV interest is growing—particularly because of environmental concerns—but many do not have experience with them.
People who drive more miles per week are more likely to consider an #ev.
Cost, range and charging availability remain concerns for prospective #ev owners.
Many #suv owners and shoppers don’t know about the potential #ev purchase incentives—but favor more of them.
Volkswagen recently launched the ID.4—its first long-range electric SUV—in an effort to democratize EVs and help make them more accessible. A key part of Volkswagen’s global commitment to make its business and vehicles carbon neutral by 2050, the ID.4 marries the strengths of a purpose-built #ev with performance, packaging and value, and is now arriving to dealerships across the country.
Survey Methodology: 5-minute online survey among n=1,000 #suv owners in the U.S. (n=500 men, n=500 women) and 500 #suv shoppers in the U.S. (n=250 men, n=250 women), defined as those who own or lease an #suv and identify an #suv as their primary vehicle or those who are likely to purchase/lease an #suv in the next six months. Field dates: March 16-25, 2021. Margin of error: Owners ±3.1% / Shoppers ±4.4%.
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