Press release
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aprile 12, 2021 - Borilli Racing
BORILLI RACING GETS FIM Quality Product LABEL
Comunicato Stampa disponibile solo in lingua originale.
The Brazilian company #borilliracing, manufacturer of tires for the off-road sector and undisputed leader in its home market, will take part in the FIM Quality Product (FQP) licensing program recently launched by the International Motorcycle Federation.
Borilli #racing was born in 2014 from a branch of Borilli Pneus founded in 1983 by Arlindo Borilli, father of #renatoborilli, today at the helm of the company and driving force of a young and dynamic industrial reality made of passion, competence and solid experience.
In just six years, in its own market, #borilliracing has managed to #borilliracing has succeeded in establishing itself as a reference tire in the Off Road sector and is now in a phase of strong brand expansion also Overseas where #borilliracing is laying solid foundations to continue its climbing to conquer the European Off Road market.
In this phase of knowledge and consolidation of the brand in Europe, the FIM Quality Product (FQP) label, by the International Technical Commission of the FIM, has a strategic significance for #borilliracing both in terms of quality and alignment with European standards which allows #borilliracing to position today in the European two-wheeler reference market as tire specialists for the Off Road sector.
The prestigious license will interest the whole 7 DAYS ENDURO range which consists of three types of tires with different specifications: 7DAYS ENDURO suitable for all types of terrain, 7 DAYS ENDURO SOFT ideal for slippery and muddy terrain and 7DAYS EXTREME SS for rear tire (140 / 80-18) which guarantees maximum grip both on the most difficult technical passages typical of extreme enduro and on inaccessible mountain routes.
The 7 DAYS ENDURO range will be brought to the race also in this 2021 season by our top rider Alex Salvini, former FIM Enduro world champion and FIM Ride Green Ambassador.
The Bologna-based rider, our spearhead at EnduroGP, also this year will collaborate throughout the season in the development of #borilliracing tires with the aim of obtaining a product capable of guaranteeing top performance and maximum efficiency on any type of terrain thanks to to the experience and technical competence of a world-class top rider.
In the 2021 season, in addition to Alex Salvini, #borilliracing will support the entire S2 Motorsport Team and the FIM Borilli EnduroGP Track Inspector Maurizio Micheluz.
Renato Borilli
Presidente #borilliracing Group
"I couldn't be prouder to bring Borilli tyres to the European market in such a high note. The #fimqualityproduct licensed trademark ensures that we are on the right path, pursuing the highest standards and ensuring to the riders the best performance. I'm personally grateful to have reached this level since we have put huge effort and investment into the European market. We definitely believe we are now ready to take on the European trails.".
Fabio Muner
Responsabile Marketing e Comunicazione FIM
"Even though the #fimqualityproduct programme is still relatively young there is already growing recognition and understanding about its value as a marketing tool and about the credibility it adds to the brand and the products that carry the FQP licensed trademark. We are pleased to welcome Borilli to the programme and to support them as they look to establish themselves in the European market."
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