Press release
814KB
marzo 25, 2021 - Alpine
Victory in Alpine’s DNA
Comunicato Stampa disponibile solo in lingua originale.
In the words of Pierre de Coubertin – father of the modern Olympic Games – it’s the taking part that counts. Except #alpine doesn’t see things this way! Signatech-Alpine Team Principal Philippe Sinault, the man who steered the brand’s return to motorsport in 2013, explains how the winning instinct is embedded into Alpine’s DNA.
For some, the earliest memories of #alpine are of A110s snaking along snowy Monte Carlo stages high in the Alps, the mountains that inspired the brand’s name, or taking on the rocky trails of rallies like the Acropolis. Others automatically think of Alpine’s single-seater #racing days, or Le Mans, of course, or even its rallycross programme.
The Tricolore on top!
In every case, however, the brand founded in 1955 by Jean Rédélé is inextricably associated with success. A simple glance at its record reveals how winning has always been the goal. #alpine cars have long taken advantage of their celebrated agility and light weight to put French engineering on top, with highlights ranging from the inaugural World Rally crown in 1973 to victory in the Le Mans 24 Hours five years later.
Back on track
After a long spell away from motorsport, there was an understandable desire to rekindle the flame and savour the inimitable taste of victory once more. In 2013, Signatech-Alpine was tasked with steering the make’s return to the race track
"Our adventure with #alpine dates back to late-2012. Groupe Renault approached us to explore ways of bringing the brand back into motorsport as part of its bid to relaunch the #alpine name. It didn’t take long for endurance #racing to emerge as the perfect arena."
Philippe Sinault, Signatech-Alpine Team Principal
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