Press release
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febbraio 01, 2021 - Ford
Ford and Google to Accelerate Auto Innovation, Reinvent Connected Vehicle Experience
Comunicato Stampa disponibile solo in lingua originale.
- Ford and #google come together in first-of-its-kind #partnership to create unique services and capabilities for #ford and Lincoln customers, and to accelerate Ford’s transformation plan
- Ford has also named #google Cloud its preferred cloud provider to leverage Google’s world-class expertise in data, artificial intelligence (AI), and machine learning (ML)
- As part of this new, six-year partnership—and beginning in 2023—millions of future #ford and Lincoln vehicles at all price points will be powered by Android, with #google apps and services built-in
- To drive ongoing innovation, #ford and #google are establishing a new collaborative group, Team Upshift, that will push the boundaries of Ford’s transformation, unlock personalized consumer experiences, and drive disruptive, data-driven opportunities
Ford and #google today announced a unique strategic #partnership to accelerate Ford’s transformation and reinvent the connected vehicle experience. #ford has also named #google Cloud its preferred cloud provider to leverage Google’s world-class expertise in data, artificial intelligence (AI), and machine learning (ML). As part of this new, six-year partnership—and beginning in 2023—millions of future #ford and Lincoln vehicles at all price points will be powered by Android, with #google apps and services built-in.
To drive ongoing innovation, #ford and #google are establishing a new collaborative group, Team Upshift. Leveraging the talent and assets of both companies, Team Upshift will push the boundaries of Ford’s transformation, unlock personalized consumer experiences, and drive disruptive, data-driven opportunities. This may include projects ranging from developing new retail experiences when buying a vehicle, creating new ownership offers based on data, and more.
“As #ford continues the most profound transformation in our history with electrification, connectivity and self-driving, #google and #ford coming together establishes an innovation powerhouse truly able to deliver a superior experience for our customers and modernize our business,” said Jim Farley, President and CEO of #ford.
“From the first moving assembly line to the latest driver-assist technology, #ford has set the pace of innovation for the #automotive industry for nearly 120 years,” said Sundar Pichai, CEO of #google and Alphabet. “We’re proud to partner to apply the best of Google’s AI, data analytics, compute and cloud platforms to help transform Ford's business and build #automotive technologies that keep people safe and connected on the road.”
As its preferred cloud provider and starting later this year, #google will help #ford leverage #google Cloud’s AI, ML and data analytics technologies to accelerate the automaker’s digital transformation, modernize operations, and power connected vehicle technologies with Google’s trusted, secure, and reliable cloud. With #google Cloud, #ford plans to:
- Further improve customer experiences for customers with differentiated technology and personalized services;
- Accelerate modernization of product development, manufacturing and supply chain management, including exploration of using vision AI for manufacturing employee training and even more reliable plant equipment performance;
- Fast track the implementation of data-driven business models resulting in customers receiving real-time notices such as maintenance requests or trade-in alerts.
Ford and #google have a shared vision to bring enjoyable, safer and more efficient connected vehicle experiences built to minimize driver distraction and keep customers at the forefront of technology with over-the-air updates. Beginning in 2023, #ford and Lincoln customers globally will start to benefit from unique digital experiences built on top of the Android operating system and with #google apps and services built-in, which include world-class map and voice technology:
- With #google Assistant, drivers can keep their eyes on the road and hands on the wheel, by getting things done with just their voice.
- With #google Maps as the vehicles’ primary navigation, drivers can reach their destination faster with information on real-time traffic, automatic rerouting, lane guidance and more.
- With #google Play, drivers will have access to their favorite apps for listening to music, podcasts, audiobooks and more. These apps are optimized and integrated for in-vehicle use.
Android in the car also enables #ford and third-party developers to build apps that provide a constantly improving and ever-more-personalized ownership experience.
“We are obsessed with creating must-have, distinctively #ford products and services,” said Farley. “This integration will unleash our teams to innovate for #ford and Lincoln customers while seamlessly providing access to Google’s world-class apps and services.”
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