Press release
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gennaio 27, 2021 - Ford
Misty Copeland Launches Mustang Mach-E Social Challenge to Honor Unique Strength of Women – #ShowSomeMuscle
Comunicato Stampa disponibile solo in lingua originale.
- With the #mustangmache #ShowSomeMuscle #social media challenge, #ford is providing a platform to celebrate all of the women who are redefining the concept of strength by flexing their resilience, power, empathy, innovation, creativity and compassion
- American ballet dancer #mistycopeland and professional basketball player #gabbywilliams share their personal stories of strength and resilience
- All-new all-electric #mustangmache challenges preconceived notions of what a muscle car can be
DEARBORN, Mich., Jan. 27, 2021 – Now more than ever, women are flexing their muscle as we work to navigate through challenging times. From essential workers to teachers, nurses, rising political leaders and poets, women are demonstrating the kind of strength it takes to keep pushing forward – both in the workplace and at home. #ford is paying tribute to all of the formidable women leading the way with the launch of the #mustangmache #ShowSomeMuscle #social media challenge. #ShowSomeMuscle encourages everyday heroes to share their personal stories of perseverance, ingenuity, compassion, creativity and more.
American ballet dancer #mistycopeland, professional basketball player #gabbywilliams and #ayanalage, an advocate for #social justice, helped kick off the challenge earlier this week. These talented, accomplished women are sharing their personal stories of unique strength and triumph, and nominating the inspirational women in their own lives to also #ShowSomeMuscle.
“After 20 years of performing, the loss of live shows and the purpose that gave me has taken its toll,” said Copeland. “But I have been inspired by and have witnessed real courage and resilience, and seen strength in vulnerability as we remain hopeful of an end to the pandemic. That’s why I’m honored to be among the first voices to share my story in the #mustangmache #ShowSomeMuscle challenge and to celebrate the women who continue to inspire me.”
Through #ShowSomeMuscle, #ford is providing a platform – and an iconic symbol – to spotlight all of the inspirational women who are redefining what real muscle looks like.
“With #mustangmache, #ford is redefining the conventional idea of a muscle car,” said Emma Bergg, #ford global electric vehicle communications manager. “Through this challenge, we’re highlighting that muscle is not only physical form and brute strength – it encompasses innovation, empathy, creativity, compassion and resilience.”
To illustrate the spirit of the challenge, #ford is working with Detroit-bred fine artist and muralist Sydney James to create custom artwork for a limited-edition #ShowSomeMuscle T-shirt.
“My body of work is about strong women,” said James. “My inspiration for the Madonna of Muscle art featured on this shirt is a leader, entrepreneur and hustler in the Detroit community – one whose image exudes so much more than physical strength.”
Highlights of the accomplishments of these talented heroes sharing their stories include:
Misty Copeland: With 20 years of professional ballet under her belt, Copeland made history by becoming the first African American woman to be a principal dancer at one of the nation's most prestigious dance companies. She is the author of three bestselling books, Life in Motion Ballerina Body, and Bunheads.
Gabby Williams: Professional basketball player, Williams brings dominating athleticism and dynamic skill to the court. With a flair for music and fashion and a mind for activism, Williams is a power forward, was the No. 4 draft pick, and plays in Hungary.
Ayana Lage: Tampa-based blog curator Lage has made a name for herself as an outspoken advocate for #social justice. As a new mother, she has been open with her followers about postpartum mental health.
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