Press release
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gennaio 04, 2021 - Kia
Kia Motors announces 2020 global sales and 2021 goals
Comunicato Stampa disponibile solo in lingua originale.
- Kia’s global sales total 2.61 milllion units in 2020, down 5.9% y/y
: #korea sales increased 6.2%; sales overseas dropped 8.7%
- December sales recorded at 218,256 units, a 3.8% decrease y/y
: #korea sales decline 20.9%; sales outside of #korea rose 1%
- Kia targets 2021 global sales of 2.92 million units;
535,000 units in #korea and 2.39 million units in overseas markets
(SEOUL) January 4, 2021 – Kia Motors Corporation reported 2020 global sales of 2.61 million units, down 5.9 percent from the previous year, amid the ongoing Covid-19 pandemic and difficult circumtances in global markets.
Sales in #korea saw a 6.2 percent increase from 2019 to 552,400 units, while sales outside of #korea retreated 8.7 percent to 2.05 million units.
The #sportage #suv topped Kia’s global sales ranking with 366,929 units sold, followed by the Seltos #suv with 328,128 units and the K3 sedan with 237,688 units.
Kia, which is preparing a brand transformation in 2021, based on its Plan S business strategy, is targeting global sales of 2.92 million units this year. The number includes 535,000 units in #korea and 2.39 million units from overseas markets. Kia also seeks to bolster profitability with flexible operations tailored to each region.
For December alone, Kia’s monthly sales slid 3.8 percent from a year earlier to 218,256 units, as #korea sales dropped to 38,857 units, a 20.9 percent decrease due to production disruptions in local plants. Sales outside of #korea jumped 1 percent to 179,399 units.
2020 Sales Result
| Dec-20 | Dec-19 | YoY Change | Nov-20 | MoM Change | 2020 YTD | 2019 YTD | YTD Change |
Korea Sales | 38,857 | 49,130 | -20.9% | 50,523 | -23.1% | 552,400 | 520,205 | 6.2% |
Overseas Sales | 179,399 | 177,699 | 1.0% | 205,692 | -12.8% | 2,054,937 | 2,251,871 | -8.7% |
Global Sales | 218,256 | 226,829 | -3.8% | 256,215 | -14.8% | 2,607,337 | 2,772,076 | -5.9% |
2021 Sales Plan
| 2021 Plan | 2020 Result | YoY |
Korea Sales | 535,000 | 552,400 | -3.1% |
Overseas Sales | 2,387,000 | 2,054,937 | 16.2% |
Global Sales | 2,922,000 | 2,607,337 | 12.1% |
For more information, please visit the Kia Motors Global Media Center at www.kianewscenter.com
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