Press release
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dicembre 30, 2020 - Hyundai
Hyundai Motor Wins Four 2020 GOOD DESIGN Awards
Comunicato Stampa disponibile solo in lingua originale.
- Hyundai’s visionary #ev concepts, 45 and Prophecy, as well as all-new #elantra and Hi-Charger received the honors
- Wins a testament to quality and competitiveness of Hyundai’s Sensuous Sportiness #design identity
SEOUL, December 29, 2020 — #hyundai Motor Company announced its win of four accolades at this year’s #gooddesignawards. Hyundai’s two most progressive #ev concepts, 45 and Prophecy, together with the all-new 2021 #hyundai #elantra and the #hyundai Hi-Charger, an ultra-fast #ev charging infrastructure, were recognized in the Awards’ Transportation category.
“Hyundai’s #design vision to provide lifestyle mobility that coexists with people's lives has been recognized by winning these awards,” said #sangyuplee, Senior Vice President and Head of #hyundai Global #design Center. “Especially through our #ev #design, we would like to forge a strong emotional connection between humans and automobiles, giving more value to our customer’s everyday life.”
The 45 #ev #concept, first introduced at the International Motor Show 2019 in Frankfurt, is a futuristic homage to Hyundai’s iconic Pony Coupe #concept. The styling of 45 is defined by its monocoque-style form, aerodynamics, light-weight #design inspired by aircrafts, and diamond-shaped silhouette.
Earlier this year, the 45 shone under the spotlight at other world-renowned #design competitions, including the 2020 International #design Excellence Awards, 2020 Red Dot Awards, and the iF #design Award 2020. Such accolades raise expectations of the upcoming release of IONIQ 5, Hyundai’s first dedicated #ev in the new IONIQ lineup brand launching next year.
The Prophecy, unveiled last March, is Hyundai’s visionary #concept that signifies a direction of future #ev styling based on the Sensuous Sportiness #design identity. It expands on the era-defining example set by the 45 #ev #concept that stripped away complexity in favor of clean lines and minimalistic structures. Prophecy won ‘Best of the Best’ in 2020 Red Dot Awards’ #design #concept group, and the #concept was also named a finalist for 2020 International #design Excellence Awards.
Another big win went to the all-new 2021 #elantra, which made its debut earlier this year. The seventh generation #elantra offers a futuristic and innovative look and feel, thanks to its Parametric Dynamics #design elements. The vehicle’s exterior #design is adorned with unique style features including a parametric-jewel-pattern grille and a H-tail Lamp that creates a #hyundai “flying H” logo-like shape. The interior further complements the Elantra’s overall appeal with a 10-inch information-display cluster and infotainment system.
The #hyundai Hi-Charger demonstrates the brand’s commitment to offer a completely new charging experience to #ev owners. The 350kW ultra-fast charger enables users to easily power their EVs without feeling the weight of connectors and cables. The user simply chooses the position of a vehicle’s charging port on a digital screen, and a connector automatically rotates and descends to the selected point for an effortless connection. Earlier this year, the #hyundai Hi-Charger won a prize in the User Experience #design category of the 2020 Red Dot #design Awards.
Celebrating its 70th anniversary, the #gooddesignawards program is one of the oldest #design competitions in the world. Every year, the program selects a list of products and industry leaders in #design and manufacturing that have chartered new directions for innovation and pushed the envelope for competitive products in the world marketplace.
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