Appointment of Louis-Marie Chevalier, Director of PSA Retail France

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From January 1, 2021, #louismariechevalier is appointed Director of #psa Retail France. He will report to Anne Abboud, Senior Vice President of #psa Retail. He succeeded Eric Basset who leaves the group for personal reason.

A graduate of the ESCP and the IEP of Aix-en-Provence, #louismariechevalier has an experience in the #automotive trade field acquired in groupe #psa. Heretofore, he was Director of #psa Retail Business Paris, the BtoB sales structure of #psa Retail France.

He previously held several trade positions in groupe #psa. He was successively Head of Marketing in Regional Direction, then Zone Manager, and finally Director of Citroën Branch in Saint-Etienne. He complements this very good knowledge of the French #automotive trade market with international experiences as Regional Manager for countries in Central and Northern Europe.

He is appointed Director of #psa Retail France effective January 1, 2021.

PSA Retail France, with nearly 4000 employees specializing in the sale of new vehicles, the sale of used vehicles, the After-Sales and the Rent, operating in more than a hundred commercial addresses, in the largest cities of France and distributing the brands Peugeot, Citroën, DS Automobiles and Opel. 

Anne Abboud, Senior Vice President #psa Retail said: "Louis-Marie Chevalier has all the qualities to take over the responsibility for #psa Retail France. It will have to continue the transformation of our #automotive distribution and maintenance activities, accelerate their digitalization and the energy transition. I thank Eric Basset for his action at the head of #psa Retail France".