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dicembre 21, 2020 - Acura

Acura Now Offers Non-Certified Used-Vehicle Inventory Online

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December 21, 2020 — TORRANCE, CALIF.

  • Enhanced AcuraCertified.com now features #acura used-vehicle options
  • Upgraded sales portal makes the #acura used-vehicle shopping experience more streamlined, especially for first-time and younger buyers entering premium segment

Starting this week, #acura is offering non-certified used #acura vehicles on AcuraCertified.com, aligned with the brand’s effort to create a more comprehensive and streamlined method for customers to shop and purchase #acura pre-owned vehicles. Acura’s latest initiative is an expansion of #acura Precision Certified, the brand’s award-winning Certified Pre-Owned (CPO) Vehicle Program, enhancing the brand’s sales portal by incorporating non-certified used #acura vehicles.

The addition of used vehicles to AcuraCertified.com is the latest step in Acura’s comprehensive approach to attract young and first-time buyers to the premium brand. Acura’s award-winning CPO program has experienced tremendous success over the past several years and is currently on pace for a fourth straight year of sales growth. #acura is one of a few luxury brands in positive CPO sales territory this year, and with an all-time record month in August, #acura CPO vehicles have the potential to set a new annual sales mark in 2020.

The enhanced #acura Certified website enables customers to shop dealer inventories of #acura used vehicles that include up to 10 previous model years. Used and CPO vehicles are becoming an important gateway to vehicle ownership for young and first-time buyers, stemming from the ever-increasing new-vehicle transaction prices, making Acura’s effort to offer used vehicles on its website an important opportunity to attract new buyers.

Acura’s pre-owned vehicle initiative will continue to add enhancements in the near future, including aligning with Acura’s Precision Purchase #online buying tool. This will take the process of purchasing a used #acura vehicle to the next level by enabling customers to complete most of the purchase process #online.