Press release
1007KB
dicembre 10, 2020 - ABB Formula E
BBC Global News and Formula E partner to bring fan stories to life in new online films
Comunicato Stampa disponibile solo in lingua originale.
- BBC Global News’ focus on growth through commercial content partnerships leads to collaboration with #formulae to target new audiences.
- Never-been-told stories about all-electric #abbfiaformulaeworldchampionship to be shared from the perspective of fans around the world.
- Online hub to house content showcasing sustainability, technology and inclusivity accelerated by the world class all-electric #racing series
London, England (December 10, 2020) - Formula E and #bbc Global News have launched a commercial #partnership to produce a set of pioneering online films to bring the all-electric motorsport to a new, digital audience around the world. The films will showcase meaningful fan stories from behind the scenes of the 2020/21 #abbfiaformulaeworldchampionship.
Targeting a unique online audience from around the world, the content will tell the story of a newly emerging global sports fan base. It will shine a light on the role #formulae is playing in the global conversation around electric vehicles, the benefits of achieving a net zero carbon footprint, and the importance of inclusivity and ethical principles to the modern sports fan. To showcase never-been-told stories from around the world, fans are encouraged to share their most memorable #formulae experiences by uploading them online. These stories will be developed into original short films which will be housed on a dedicated content hub within the #bbc StoryWorks website throughout 2021-22. As part of the project, #bbc Global News’ award-winning, proprietary research methods, involving state-of-the-art facial coding technology, will be used to track the audience’s emotional engagement and identify a new community of #formulae fans.
CHIEF EXECUTIVE OFFICER OF #formulae - JAMIE REIGLE
"We are delighted to work with #bbc Global News on this project. At #formulae, we aim to innovate and push boundaries to shape a better future for generations to come. #bbc Global News is the perfect partner for #formulae as they share our philosophy of delivering engaging and topical #entertainment while considering its impact on our planet and global community. In working with #bbc Global News, we will tell powerful stories through the eyes of a new generation of fans who crave edge-of-seat sporting #entertainment, while demanding a strong commitment to make the world a better place."
EXECUTIVE VICE PRESIDENT OF ADVERTISING FOR #bbc GLOBAL NEWS - SEAN O'HARA
"The fans are at the heart of any sport and #formulae has a highly engaged and unique global following - much like the #bbc. This landmark #partnership with #formulae represents a new kind of film production for us and we’re excited to shine a spotlight on Formula E’s passionate supporters by uncovering their remarkable tales and using our unrivalled storytelling skills to share them with the world."
The #abbfiaformulaeworldchampionship will make its Season Seven debut in Santiago, Chile in January with two races, the first staged at 18:00 GMT (15:00 local time) on January 16 and the second at 15:30 GMT (12:30 local time) on January 17.
Audiences can plug in and follow the #abbfiaformulaeworldchampionship on Facebook, Instagram, Twitter, TikTok and YouTube. @FIAFormulaE #ABBFormulaE
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