Press release
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novembre 18, 2020 - ABB Formula E
CBS Sports to televise ABB FIA Formula E World Championship live across USA from Season Seven
Comunicato Stampa disponibile solo in lingua originale.
- Multi-year deal means that from Season 7 (2020/21) all #formulae races will be live across the USA on CBS platforms.
- CBS partnership signifies essential audience growth in key market for ABB FIA #formulae World Championship.
- New American media partnership important for Formula E’s #automotive partners launching electric road cars in years to come.
London, England (November 18, 2020) - #formulae and leading US broadcaster CBS today announced a new multi-year partnership to air the all-electric #racing series live across various platforms from Season Seven.
A multi-year deal will see #formulae air live across #cbssports platforms from the opening round of the 2020/21 ABB FIA #formulae World Championship in Santiago starting on January 16, 2021. The partnership brings over 60 hours of live race coverage to various #cbssports platforms. For #formulae, the relationship signifies an important opportunity to grow the sport’s audience and brand in a key strategic market.
All of the 14 #formulae races scheduled on the Season Seven calendar will air live on #cbssports platforms, each in a 90-minute programme. A minimum of two races, including the New York City E-Prix, will be broadcast on CBS Television Network. At least six more will be shown live on #cbssports Network, as will a bespoke 1-hour preview show per race week. The remaining races, as well as all qualifying sessions, will be streamed on #cbssports Digital platforms.
The USA is a priority market for #formulae and its ecosystem. Having raced in the United States every year since its inception, the ABB FIA #formulae Championship made history in 2017, when it introduced #racing to the five boroughs of New York City. #formulae is also proud to have American #racing teams BMW i Andretti Motorsport and DRAGON / PENSKE AUTOSPORT competing for the world title.
Formula E has more manufacturers on its grid than any other world class #racing series and the USA is a critical market for many of those carmakers. The exposure that a media partnership with CBS provides will be vital for Formula E’s #automotive partners launching electric road cars in years to come.
Plug in and follow the ABB FIA #formulae Championship on Facebook, Instagram, Twitter, TikTok and YouTube. @FIAFormulaE #ABBFormulaE
CHIEF MEDIA OFFICER OF #formulae AARTI DABAS
"CBS is a leading media network in the USA with an impressive multi-platform offering and a growing portfolio of premium international sports content. We are delighted to partner with them in an important market for the #formulae ecosystem. We will work closely with CBS to grow affinity with Americans for the most unpredictable #racing series in the world. Together we will develop bespoke live content, highlights and other programming for the market, focused on drivers and teams, their rivalries and Formula E’s purpose of #racing for better futures".
CBS SPORTS EVP OF PROGRAMMING DAN WEINBERG
"We are excited to add #formulae to our #cbssports portfolio, the innovative and thrilling races are a great fit for our live programming line-up. #formulae is a leader in the push to make sports more environmentally friendly, we’re proud to partner with such a progressive organisation and bring great content to race fans across the US."
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