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novembre 02, 2020 - Mercedes-Benz

Where Icons Meet' – League of Legends champions meet classic cars

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Iconic presentation of the #summonerscup to DAMWON Gaming by #mercedesbenz in front of more than 6,000 attendees in #shanghai and millions of fans worldwide is the pinnacle of #esports in 2020

The #competition for the world's top #leagueoflegends (LoL) professional teams took place in #shanghai from 25 September – 31 October 2020. The final saw Suning and DAMWON Gaming battling it out for the title of World Champion, with DAMWON Gaming from South Korea ultimately winning in 4 games [3:1]. The Final, which took place at SAIC Motor Pudong Arena in front of more than 6,000 attendees, ended with the handover of the #summonerscup in the Trophy Ceremony presented exclusively by #mercedesbenz. #mercedesbenz has been the exclusive #automotive partner for all #leagueoflegends #esports global events since mid-September and is proud to be part of the world’s largest #esports #competition.

The #partnership between Riot Games and #mercedesbenz was launched with a product appearance in the official 2020 Worlds Anthem Video, sparking excitement and chatter among fans worldwide. The digital activation of the #automotive brand known by its three-pointed star, which involved a raffle for 10,000 Hextech Chests in a custom #mercedesbenz design, was started just after the official announcement of the #partnership and provided unique fun for players and fans of #leagueoflegends alike. Over the full duration of the Worlds 2020, which lasted until 31 October, more than 329,000 players worldwide played more than 3.7 million rounds of the #mercedesbenz quiz for a chance to win a #mercedesbenz Hextech Chest.

But the highlight so far of this first appearance by #mercedesbenz as the global #automotive partner for #leagueoflegends #esports took place last weekend at Worlds 2020 under the motto "From Idols To Icons". The brand with the three-pointed star put in an appearance at the beginning and then at the end of a thrilling day. The arrival of the two finalist teams in the exclusive #mercedesbenz shuttle service set the tone for an exciting finale, giving #leagueoflegends fans a first glimpse of the players' faces on this crucial day.

The handover of the trophy, presented exclusively by the Stuttgart-based luxury brand beginning this year, marked the culmination of the event. An award ceremony with a thrilling choreography set against a spectacular backdrop witnessed the presentation of the Summoner's Cup, followed by the introduction of the winning team, before the Cup was handed over to the winners and the pent-up emotions of the day could be released. "Helping to shape such an emotional and atmospherically unique #leagueoflegends World Championship Final made us very proud," said Bettina Fetzer, Head of Marketing at #mercedesbenz AG. "We are particularly pleased about many positive reactions from the community to our commitment."

About #leagueoflegends #esports:

LoL #esports is a premier global sport that attracts the attention of millions of fans around the world. There are currently over 800 professional players on more than 100 professional #leagueoflegends #esports teams competing across numerous regional leagues. Each regional league is comprised of approximately 10 teams that compete against one another year-round over the course of two seasonal splits. Teams earn championship points in order to qualify for the two major international competitions: the Mid-Season Invitational and the World Championship. For further information, visit: www.lolesports.com and www.lolesportsmedia.com.