PSA Retail has confidence in the future and relies on youth employment

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• A dynamic youth employment policy
• PSA Retail France takes the lead of #emapsa, Ecole des Métiers de l’Automobile PSA
• Digital tools to attract "digital natives" 

A dynamic youth employment policy

As part of the group’s proactive Human resources policy, #psa Retail aims to maintain a high level of youth employment. 9 % of the total workforce (11% in France) corresponds to apprenticing contracts (Ecole-Emploi). 830 apprentices aged 16 to 23 are currently enrolled in the workforce, of which almost 500 are in France.

The contracts offered in this framework are two-year contracts for BTS graduates and one-year contracts for the other categories of graduates: pro bins, CQP (Certificat de Qualification Professionnelle) and CAP (Certificate d’Aptitude Professionnelle). These youth employments can lead to a permanent contract, with a transformation rate of around 50%. 

PSA Retail France takes the lead of #emapsa, Ecole des Métiers de l’Automobile PSA

Since October 1^st, 2020, #psa Retail France has taken over the management of #emapsa, Ecole des Métiers de l’Automobile PSA, which is henceforth lead by #guillaumefaurie, Director of Human Resources at #psa Retail France. In #partnership with Education Nationale through some fifty schools throughout France, this school trains nearly 600 students in the #automotive aftermarket trades (including about twenty more specifically on the plant retouching and maintenance trades). The courses followed range from Bac Pro to BTS and allow #psa certification after internships in the brands’ sales points, further guarantee of greater employability in the labour market at the end of school.

This new Direction, which #emapsa has taken with #psa Retail, intends to bring together the expertise of the network trades and the world of vocational education to support the strong needs of the #automotive sector both in quantity and in quality (digitalization, energy transformation). 

Digital tools to seduce "digital natives"

Since October 1^st PSA Retail has created a "Welcome to the Jungle" page and becomes the first #automotive distribution group on this support.

With 1 million unique visitors per month, "Welcome to the Jungle" is a reference employment media that will allow targeting more specifically the 20-35 years old and in particular #digital profiles for the future jobs who are in creation or in transformation: websellers, videocheckers...

This showcase also allows to communicate HR values, CSR policy (Corporate Social Responsibility) and above all to highlight employees through video portraits. 

Guillaume Faurie, Director of Human Resources at #psa Retail France says:

"Through a youth employment policy supported, by the development and outreach that we want to give to l’Ecole des Métiers de l’Automobile #psa and by an avant-garde presence on the #digital media of influence, #psa Retail confirms its start-up spirit backed by a large #automotive group. Our network has all the human and technical means to ensure its future and buttress the transformation of its increasingly #digital and greener professions."