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September 25, 2020 — TORRANCE, Calif.
The new marketing campaign for the all-new 2021 #acura #tlx sport sedan lets the car do the talking. Led by “Break the Silence” (http://acura.us/breakthesilence), a :60 short film cinematic-style television spot, #acura is building on its Less Talk. More Drive brand creative for the television debut of the 2021 #tlx – the first #acura sedan fully designed around the brand’s Precision Crafted Performance DNA. The all-new #tlx is the quickest, best-handling and most well-appointed sedan in Acura’s 35-year history, and goes on sale at dealerships across the U.S. this coming Monday, Sept. 28.
In “Break the Silence,” the 2021 #acura #tlx stars in a 1920s-style silent film concept set to a soundtrack by legendary comedic actress and singer Betty Hutton’s “It’s Oh So Quiet.” The campaign’s storytelling method showcases the new #tlx and its advanced features, capturing the attention of viewers with innovative visual and sound techniques. The fast-paced action sequences set against the spot’s untraditional silent film backdrop highlight #tlx performance, with the black and white film style meant to draw full attention to the Apex Blue Pearl #acura #tlx Type S, expressing the true capabilities of this performance variant.
The campaign highlights key 2021 #tlx technologies, including Acura’s Super Handling All-Wheel Drive™ (SH-AWD®), the industry-leading torque-vectoring all-wheel drive technology available on all 2021 #tlx models. The campaign also shows how Acura's Integrated Dynamics System creates a personalized #tlx driving experience through a new Individual Mode, enabling the driver to choose their preferred settings for each element of system control.
“Break the Silence” Campaign Details
Acura’s “Break the Silence” 2021 #tlx campaign, developed by #acura together with Agency of Record MullenLowe LA, will be featured on national broadcast, including must-watch sports such as NBA and NFL matchups, network cable and video-on-demand, with :60, :30, and :15 versions. #acura also will run Spanish-language, Cantonese and Mandarin-language versions of the TV spot. Other key campaign elements include:
About Acura
Acura is a leading #automotive nameplate that delivers Precision Crafted Performance – a commitment to expressive styling, high performance and innovative engineering, all built on a foundation of quality and reliability. The #acura lineup features five distinctive models – the ILX and #tlx sport sedans, the RDX and MDX sport-utility vehicles and the next-generation, electrified NSX supercar. All #acura models sold in North America for the 2021 model year are made in the U.S., using domestic and globally sourced parts.
Additional media information including pricing, features & specifications and high-resolution photography is available at AcuraNews.com. Consumer information is available at Acura.com.
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