Press release
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Press release
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agosto 31, 2020 - Hyundai
Hyundai and BTS Launch Hyundai's Dedicated EV Brand IONIQ song "IONIQ: I'm On It"
Comunicato Stampa disponibile solo in lingua originale.
- Hyundai and BTS collaborate on music for the first time
- The new brand music is available for free download starting, 31st on #hyundai Worldwide website(https://www.hyundai.com/worldwide/en), and the music video will premiere on Hyundai’s official YouTube channel(https://www.youtube.com/user/hyundaiworldwide) on 2nd Sep.
- The song gives voice in line with IONIQ’s goal of providing eco-friendly individualized electric mobility by showing the experiences of BTS members
- Embodying company’s smart mobility vision, #ioniq aims to offer connected lifestyle experiences with plans to launch three innovative EVs over the next three years
- The limited-edition music player shaped like a cassette tape will be given to the winners of an online event on Hyundai’s social media channels
SEOUL, Aug. 30, 2020 — #hyundai Motor Company and Global superstars BTS are releasing a new song, “IONIQ: I’m On It,” as a following event to #hyundai Motor's launch campaign of its new dedicated #ev brand “IONIQ in charge of turning the world”. BTS’ first music project with #hyundai will be available for free download on the brand’s website at 7:00 PM (KST) on Aug. 31st. The music video will premiere on the company’s official worldwide YouTube channel (@HyundaiWorldwide) at 11:00 AM (KST), Sep. 2nd.
The brand song “IONIQ: I’m On It” gives voice in line with IONIQ’s goal to offer customer centric #ev experiences centered on connected lifestyle solutions. The song’s lyrics—sung and rapped by BTS’s RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook—express feelings of discovery, curiosity, hope, creativity, and inspiration for the future, affirmed by the refrain ‘IONIQ takes me there.’ The music video will feature the Hyundai’s latest concept #ev Prophecy unveiled in March.
As #hyundai Motor’s new dedicated #ev brand, #ioniq reinforces the company’s commitment to clean mobility and reflects its ongoing transformation as a Smart Mobility Solution Provider. #ioniq aims to offer customer centric #ev experiences centered on connected lifestyle solutions in line with Hyundai’s vision of ‘Progress for Humanity’. Under #ioniq, #hyundai Motor plans to introduce three new dedicated #ev models over the next four years with more innovative models to follow, including #ioniq 5, a mid-sized CUV, #ioniq 6, a sedan, and #ioniq 7, a large SUV.
“I hope #hyundai and BTS’s new collaboration song encourages the band’s global fan base as well as our customers to draw their attention to Hyundai’s vision for clean mobility, which is being realized through the new #ioniq #ev brand,” said Wonhong Cho, Executive Vice President and Global Chief Marketing Officier at #hyundai Motor Company.
Global CMO, Wonhong Cho added: "Hyundai Motor and BTS have continued to collaborate to spread the value of the positive energy they pursue together beyond advertising specific vehicle. The new #ioniq lineup is #hyundai Motor's answer to environmental problems and sustainable global communities that Millennials and Gen-Z generations are concerned about, and we will show the substance through the acceleration of the #ev vision for future." he said. "We will communicate the customer centric #ev experiences that #ioniq brand will bring, sincerely to many fans and customers around the world through the brand music.
Fans who want to further celebrate #ioniq with BTS can participate in an online event for a chance to win a limited-edition cassette tape-shaped music player. The music player contains two tracks – “IONIQ: I’m On It” and individual messages from each member of the band.
Hyundai worldwide: (https://www.hyundai.com/worldwide/en)
Lifestyle Instagram: (https://www.instagram.com/hyundai.lifestyle/)
Twitter: (https://twitter.com/Hyundai_Global)
Lyrics of “IONIQ: I’m on It”
IONIQ, #ioniq, IONIQ
When I look into your eyes all I see is you filling my mind 새로운 만남들은 나를 충전해
Tho’ I bump into something new possibility 어떤 날 발견할지 두근대
Full energy, higher esteem better focus on what’s charging me 가끔 길을 잃을 때면 (I got you) 영혼의 지돌 따라가
Run unceasingly When you are tired I will be your rest 쉼 없이 달려가다 네가 지칠 땐 내가 네 휴식이 되어 줄게
I'm on it. Chasing my chance (on it, on it) IONIQ takes me there (there, there) 내가 원하는 건 simple 멀리 보단 늘 함께 가고 싶어 Show you the way
| I see a sign saying “slow it down” I’ve pushed myself too hard 몰아 세우기보단 나아갈 힘을 줄래 (cheer up)
When we’re together I get my energy the memory, it makes me go again
실바람 소리가 들려와 그 위에 내 목소릴 실어 난 새로운 음악(이야기)으로 만들어 가 Make it loud make it right
거의 다 왔어 Where I am heading for It’s finally one step away
I’m on it. Chasing my chance (on it, on it) IONIQ takes me there (there, there) 내가 원하는 건 simple 멀리 보단 늘 함께 가고 싶어 Show you the way
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