Press release
208KB
agosto 19, 2020 - Genesis
Genesis owners rank brand highest in most categories in Strategic Vision's first-ever brand equity index
Comunicato Stampa disponibile solo in lingua originale.
FOUNTAIN VALLEY, Calif., August 18, 2020 – In results from today’s Brand Equity Index (BEI) from Strategic Vision, #genesis owners ranked the brand highest in 3 out of 10 categories, more than any other manufacturer. The brand took top customer ratings in the Confidence, Smart Choice and Refined categories.
“Genesis promises to deliver #excellence in design, performance and service,” said Mark Del Rosso, President and Chief Executive Officer, #genesis Motor North America. “To see that these attributes are resonating with our clients surveyed in Strategic Vision’s BEI is just further motivation for our team to stay true to that promise.”
“When measuring the emotional power of a brand it is essential to take into account its emotional equity among both owners and non-owners, as they are often different for each group,” said Strategic Vision founder, Dr. Darrel Edwards. “Based on its owner response, we believe #genesis can be a strong luxury contender in the future.”
In gathering the data, Strategic Vision received 25,000 responses in calculating its first-ever public-facing Brand Equity Index. Previous indexes, going back to 1995, were treated as internal research. To read the index, click here:
1971-The2020GenesisG90PremiumLuxurySedan.
5014x3343, 1MB
News correlate |
||
|
|
|
marzo 26, 2024
|
marzo 20, 2024
|
marzo 04, 2024
|
|
Comunicato Stampa disponibile solo in lingua originale. Neolun Concept and GV60 Magma Concept debut at Genesis House New YorkNeolu... |
Comunicato Stampa disponibile solo in lingua originale. Slaven will lead Genesis marketing strategy in the U.S., elevating brand a... |
Comunicato Stampa disponibile solo in lingua originale. New marketing campaign highlights design details of Genesis sedans and SUV... |
Scarica tutto 
Ti potrebbe interessare anche |
||
|
|
|
novembre 17, 2023
|
ottobre 06, 2023
|
settembre 18, 2023
|
|
Comunicato Stampa disponibile solo in lingua originale. This marks the third consecutive win for Genesis, following GV70 in 2022 a... |
Comunicato Stampa disponibile solo in lingua originale. Today, #genesis Motor North America announced the adoption of North Americ... |
Comunicato Stampa disponibile solo in lingua originale. Genesis has grown its global market share by offering a compelling model l... |
Inglese 
Scarica tutto 
Condividi
Condividi via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Tecnologia
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness