Cookie Consent by Free Privacy Policy website Free-to-air German broadcaster ProSiebenSat.1 to cover the ABB FIA Formula E World Championship live from Season 7
agosto 11, 2020 - ABB Formula E

Free-to-air German broadcaster ProSiebenSat.1 to cover the ABB FIA Formula E World Championship live from Season 7

Comunicato Stampa disponibile solo in lingua originale. 

- Long-term #partnership ensures all #abbfiaformulaeworldchampionship races #live across Germany on ProSiebenSat.1 from Season 7 (2020/21).

- #formulae to become the only major international motorsport fully available on free-to-air television in Germany.

Berlin, Germany (August 11, 2020) - From Season 7 which starts in January 2021, the #abbfiaformulaeworldchampionship will become the only major international motorsport on free-to-air television in Germany, with ProSiebenSat.1 airing all races #live as part of new long-term #partnership. The "ran"-racing-crew of SAT.1 will be on the ground at races bringing fans all the latest news and reaction from the paddock. High production programming will be presented by recognisable motorsport talent ensuring the excitement and unpredictable #racing of #formulae is showcased to Germany’s passionate motorsport audience. To complement the #live race programming, ProSiebenSat.1 and #formulae will develop non-live and ancillary electric mobility and motorsport content designed for the electric generation of technology-savvy and young, sustainability conscious viewers. Germany is a priority market for #formulae and its ecosystem. Berlin is the only city to have featured on the calendar in every season and is currently hosting Formula E’s season finale of six races in nine days. Championship partners Allianz, BMW i, Bosch, DHL and HUGO BOSS are all German brands and four major German #automotive manufacturers - Audi, BMW, Mercedes-Benz and Porsche - compete for the series title. This deal with ProSiebenSat.1 will allow more households to tune into #formulae to experience the energy, excitement and close quarter #racing that the championship has become known for. Viewers will also discover more about the innovation that sits at the heart of the purpose-driven sport, founded to counteract climate change by accelerating the development and adoption of electric vehicles. Follow the ABB FIA #formulae Championship on FacebookInstagramTwitterTikTok and YouTube@FIAFormulaE #ABBFormulaE

CHIEF MEDIA OFFICER AT FORMULA E

AARTI DABAS

"Germany is an important market for #formulae, our teams, manufacturers and partners. ProSiebenSat.1’s focus on delivering localised and high-quality coverage using diverse talent and innovative presentation will enable us to grow the reach, engagement and affinity for our sport. Our #partnership with ProSiebenSat.1 will deepen our connections with #formulae fans in Germany through localised activities and custom content targeting the electric generation. As we enter our first season as an FIA World Championship this #partnership will ensure #formulae reaches the broadest possible German audience."

MANAGING DIRECTOR OF 7SPORTS

STEFAN ZANT

"Electric mobility is an absolute future topic and the best example of our strategy of not only acquiring new rights but also building up innovative topics in the long-term. We have numerous plans for presenting and delivering sustainability and electric mobility beyond the mere #racing season. The broadcast of #formulae on all platforms should be of interest to all advertising partners who want to engage in a sustainable environment."

"RAN"-CHIEF SPORTS OFFICER

ALEXANDER ROSNER

"Formula E already offers thrilling #racing at the highest level and will be an official FIA World Championship from 2021. Our 'ran racing' team is excited to be accompanying and shaping this fascinating path of sustainable formula motorsport in the long term and to giving #formulae - as the #racing series of the future - a home on German free-to-air television"

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